Companies are starting to worry about what to do when the subsidy ends.

Absrtact: In the overdraft at least 4 months sales of the premise, home appliances companies still hope to use the last bus of energy-saving subsidies, sell a little more. Beijing business newspaper reporter 51 small long vacation visit found that with the past 51 holiday home appliances Enterprises selling Low-cost showmanship different, this year

In the overdraft of at least 4 months sales of the premise, home appliances companies still hope to use the last bus of energy-saving subsidies, "sell more is a little."

Beijing commercial newspaper reporter "51" Small long vacation visit found, and the past "51" holiday home appliances Enterprises selling Low-cost showmanship different, this year's marketing methods of the main energy-saving subsidies, many consumers are also very buy. Industry insiders believe that a year since the policy of energy-saving household appliances overdraft market, the second half of the enterprise has to face rapid market space to reduce the challenges posed.

In the Beijing supermarkets, energy-saving subsidy labels are magnified after the sales promotion staff posted in air-conditioning, television and other products, it is particularly eye-catching. As long as stop, there will be promotional staff to promote energy-saving products, and repeatedly stressed that household appliances energy-saving policy will end at the end of this month, must not miss the last bus, the promotion of this move apparently touched the hearts of consumers, in energy-saving products and energy-saving products, for subsidies to choose

The consumer's buying gives the enterprise with this promotion to gain quite abundant. Take the color TV industry as an example, although the "51" data has not yet been announced, but from last year's second half performance of the TV industry listed companies and this year's quarterly report, the performance of the general fluttering red, many business owners are also in public to say that it is really under the energy-saving subsidies.

In the performance of a wave of red, many companies are also beginning to worry about subsidies after the end of the day.

June 1, 2012, the state Ministry of Finance launched the home appliance energy-saving subsidy policy, the extension period is tentatively 1 years. "There is no news that any policy will continue," said Xu Dongsheng, secretary-general of the China Household Appliances Association. ”

"The policy has been overdrawn at least 4 months of sales. Before the policy on home appliances to the countryside seriously overdrawn the product sales, after the enterprise encountered market demand is not flourishing embarrassed. "For the above-named color TV business representative of the pre-award, Changhong Air Conditioning market Minister Tao Jun also bluntly:" Once the policy does not continue, the high inventory of manufacturers and lack of technical support of small brands are challenges. ”

However, the U.S. group of domestic marketing director Wang Jinliang that a year is not very long, so the overdraft market space is not big. But companies must be prepared to cope.