Comparison: What is the best in the high-end and low-end markets

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We all know that markets in any area can be divided into high-end markets and low-end markets, the most prominent of which is the electronic product sector. Whether in the high-end market or low-end market, the first thing to be sure is that the two markets will have the same amount of oil, but the high-end market and low-end market in some other respects is different, and for enterprises and practitioners, how should their products in these two markets choose? The following author and you talk about the high-end market and the low end of the market.

Based on the high-end market: not only easier to make money than the low-end market

We all know that a foothold in the high-end market is likely to make money more easily than the low-end market. For example, an iphone is priced at three thousand or four thousand yuan, the same as the smartphone's Huawei mobile phone, its mobile phone is only in the thousand yuan, such a gap is not an order of magnitude, as a foothold in the high-end market of electronic manufacturers, Apple based on the low-end market Huawei has more profit margins, So we know that a foothold in the high-end market is likely to make money more easily than the low-end market.

But basing on the high-end market, not only is more easy to make money than the low-end market, many times the advantages brought by the high-end market will be more, such as more lasting vitality, and higher brand value and difficult to overcome the market position. The best example is Apple and Nokia. More than 5 years ago, Apple and Nokia split up the high-end and low-end markets in the smartphone market, with Apple only producing premium and higher-priced iphones, while Nokia was the low-end market, and the durability and price-performance ratio became Nokia's label, welcomed by two or three-tier cities and urban and rural consumers.

With the emergence of a powerful spoiler in this market, Andrew, Android has grown wildly since its launch, quickly grabbing a lot of market share, and Nokia has been rapidly desolate since the advent of cheap Android smartphones, as consumers in the two or three-line cities and urban and rural areas are abandoning Nokia's turn to Android. For Apple, though it has also been challenged by high-end Android smartphones from Samsung in the high-end market, Apple relies on strong brand value and is still being chased by consumers. From this can be seen, based on high-end market can have a higher brand value, and higher brand value has created a stronger vitality.

Another example, when Intel introduced the concept of netbooks, netbooks are portable, inexpensive, and so on, the big PC hardware manufacturers are starting to produce this cheap laptop, and the market has been enthusiastically sought after, but for such products, Apple said it would not produce cheap products, So shortly after the launch of the MacBook Air series Notebook, The Notebook is lightweight and exquisite, although priced far higher than the netbook, but the product has been a lot of hot pursuit, especially young female consumers. By the end of 2012, the market for netbooks had been quickly preempted by Apple's air notebooks, and many hardware makers had said they were no longer producing netbooks. This shows that a foothold in the high-end market can make oneself become more competitive. As consumers buy more power, high-end electronic products will be more sought after.

Do you get the consumer's approval to enter the high-end market?

The high-end market is also not who can get involved, want to sell a high price, you have to ask consumers to give, so your product if not to be recognized by consumers, rushed into the high-end market is like embarking on a one-way road. And what do we need to get into the high-end market? A product to be recognized by consumers, it will take several years to withstand the test of the market, including product quality and the use of a good user experience, so this requires the production enterprise has a strong research and development capabilities and manufacturing processes. Take Apple's products for example, the design process is completed by their own, and the production process is entirely by other enterprises foundry production, the current foundry enterprise production technology has been quite advanced, many electronic products by the generation of factories to complete production.

Write in the end: low-end or high-end market, how do you choose?

High-end market is very tempting, but want to enter the high-end market is not a thing, if you have a lot of determination, and do the psychological preparation of failure, well, then go to the high-end market, to know that a lot of products in the process of premature death. And if you just want to make a little money and don't want to climb high, stay in the low-end market, it will make you live a very moist. OK, today and you chat to this, this article first a5,365 Health Network http://www.3651jk.com feeds, reproduced Please specify, thank you!