Comprehensive Vertical Pet website Porky A new round of investment by institutions such as Goldman Sachs

Absrtact: Not long ago, there are investment circle personage to explode material, comprehensive vertical Pet website Porky Net obtains the new round of investment of the institution such as Goldman Sachs, investment is tens of millions of dollar class. In fact, in recent years, pet dealers, pet communities, pet stores and other fields, there are VCs

Not long ago, there are investors in the investment circle, comprehensive vertical Pet website Porky Network received a new round of investment, such as Goldman Sachs, investment of tens of millions of dollar level. In fact, in recent years, pet dealers, pet communities, pet stores and other fields, have been involved in the venture.

With the identity of the pet from the simple animal into a "family", a series of "pet" labeled the new business came into being, the cats of the economy quietly.

Community + Electrical Business

Pet Hospital, pet food, pet beauty, pet theme Restaurant ... With the development of pet industry, the diversified demand of pet retired, and in the Internet tide, the pet vertical electric quotient that carries the community function, seems to be the most popular attention of a subdivision area.

This, the creation of the stage has been the investment of Jack Ma's Love Dog Network is undoubtedly the most eye-catching ball of a representative, it is the mode of community plus electricity quotient. In particular, the puppy Love Dog network in the early stage is mainly in the Pet hospital poster posters attract members, completely eliminate ads, and to gain the user's goodwill to increase the popularity of the forum. Gathered a large number of popular, through the pet food, beauty products and other brands, complete love Dog Mall architecture. At the beginning of 2011, the dog-loving network gained the soft silver, IDG and Alibaba Investment Department's second round of 10 million dollar joint investment.

and love dog net similar, dog people net, pet China, Porky net, crawling around the world, such as the basic "electric quotient + community" routines: the community gathered users, and some also published their own books, such as dog People's Network under the magazine "Dog" to maintain user viscosity, and then users will be very natural to import into the mall, become consumers. The dog people net had obtained millions of dollar VCs, Porky just also had a round of wind to enter.

"I was initially purely a forum, user demand for products let me see the possibility of commercialization, and then do the mall." "Crawling World founder Mr. Wang told South all reporters, crawling the world gathered a hobby turtle, snakes, scorpions and other two climbing animals (amphibians and reptiles of the abbreviation), is one of the smallest and most popular two climbing communities, on the basis of user accumulation, the realization of community-owned E-commerce, the self-employed shopping mall a year's income is about 3 million or 4 million. "At present we have angel investment in, the specific amount is inconvenient to disclose." ”

Dong, managing director of Gobi Investment, sees a chance for community power providers. However, he believes that the Community platform to improve the way the company's profits or to sell other brand products to get data support, to do some of the most valuable own-brand products.

Mouse + Cement

In the United States, there is one of the world's largest integrated pet services company PetSmart, it set the network of food, equipment sales and online pet supporting services as a whole, to get through the line is online under the industry chain. At home, there is a petsmart imitation of the net.

Le pet Learn is the PETSM art "chain store + e-commerce" model, that is, "mouse + cement." Compared to the "community + electricity Quotient", it extends the placement to the offline entity store. 2008 and 2010, le Pet received Lenovo investment, the Qing branch and so on two rounds of financing, are million-dollar level and nearly tens of millions of dollars of VC. After financing, it has invested a lot of money in the construction of physical stores.

However, there are peers who think that the line under the wire is not suitable for domestic actual situation.

For example, pet products retailer, the founder of the Friends of the Li on the South are reporters analysis, offline shop in China "not workable." He says 70% of households in the United States have pets, and perhaps 70% of the people around PETSM Art's physical store are potential customers. Li that "in China, Beijing is the largest number of pet dogs, about 10% of households, other areas less, consumption density determines the domestic ETSM art model is not possible." Time, the main body of the Chinese pet is 30-40 years old consumer power strong crowd, they accept online shopping model, this from Taobao and other e-commerce growth can be seen, the domestic p ETSM art may not grow up on the line mall to kill.

Analysys International analyst Shou sent more attention to online and offline three-dimensional service. He says offline stores mean a big investment in fixed assets, but it's important that offline stores and online systems collaborate. The concept of future channels will become more and more weakened, whether it is to use mobile terminals or computers, or online store purchase, in fact, the service providers need to provide a more solid mode of services.