Comrade application grindr:192 The secret of making money for millions of users

The American gay social application Grindr currently has nearly 10 million users in 192 countries around the world.　　It describes the user group as "a rich man who understands technology and attracts advertisers." Referring to the use of gay geo-social networks, Grindr, many advertisers may not know that the ad business of this gay social application is growing fast, and that its data business also has considerable prospects and possibilities. Grindr currently has nearly 10 million users in 192 countries around the world, and its Shang become the world's largest pure male mobile social network. Grindr to advertisers, by describing those with a higher than average income as "technology-rich" people who spend more on products and services than heterosexuals and straight men, and possibly future travel plans, this is an ideal target for advertising. However, advertisers will also face potential branding risks in Grindr, which are used primarily to look for a one-night stand, but users often use provocative language when talking, but Grindr's censors will try to pick up these uncivilized words. This August, Grindr a security failure, resulting in the user's location information can be easily detected by a third party. Since then, Grindr has turned off the distance display feature, which allows users to see the potential object's current distance from their own. In addition, some people use Grindr applications for drug trafficking. In a telephone interview with Grindr's CEO, Chor Simke, Bi asked how the company ensured that advertisers could advertise in a secure application environment. Simke says we have a team of censors who will review what you've mentioned and monitor what you're referring to (drug trafficking). Grindr prohibit these actions, and we also follow the guidelines for itunes and Google Play. We are very vigilant in this regard. "He said that we were also able to control the position of the advertiser's brand in addition to the people we were monitoring, and they were receptive." I don't think all brands can advertise on Grindr. However, these ads are not restricted level content, advertising may have skin nudity and other images appear, but we are so. "So far, a number of brands have decided to advertise in Grindr, in addition to small local businesses benefiting from Grindr location advertising services, including some major brands such as Uber, Airbnb, Audi, Groupon, Fiat, Live Nation and Dollar Shave Club and so on. The forms of advertising offered by Grindr include traditional banner ads, text-based broadcast information (used to push local information to internal users, or near-special events), and a new fullPage pop-up ads (the user slides the screen to view the file or close the application, the ad will appear), and so on. Advertisers can buy these advertising services through ad networks or directly through the Grindr 10-person global sales team. What is the attraction of Grindr? Simke says, if you want to be male, or target audience, we are undoubtedly the first choice. In the gay market, we have no comparable size, and no one has the strength to offer these types of advertising patterns. "Although no specific figures have been disclosed, Simke said that as of October this year, the company's advertising revenue rose 118%, accounting for the company's total revenue of 25%. The rest of the company's revenue comes from Xtra Advertising to remove the purchase service.　　In the itunes App Store, Grindr is the most popular paid social application, says Simke. Future profit opportunities However, advertising and ordering may not be a single source of revenue for future Grindr. Simke is acutely aware of the value of the Grindr application Interface (API) and data, and he may be able to provide authorization to other companies for that data. Simke said, we can share some of the API data, but not all, we will not disclose any personal information. We are interested in negotiating with other companies on the data, location and opportunities known to us. "In addition, he revealed that Grindr had already contacted a number of companies about potential takeover proposals and that this is something that we would welcome in the future." "The profile of gay people wallowing in business has been a concern since Apple CEO Tim Cook last month officially came out of the closet," he said. As a gay man in business, Simke says that a gay man in charge of the world's highest-value companies is just one thing, and it's already a big news for everyone. This shows that gay men can also be successful in business, they can make a lot of money, and there is no reason to bring gay men to business, because you can see the great value they bring, which makes gay people like me feel very proud. ”