Comscore:12 month 90% US internet users visit retail sites

January 29, the U.S. market research company comscore Monday released the top 50 U.S. websites in December 2012. In December, 90% American internet users visited retail sites, and logistics and tax sites also showed high levels of traffic.

"We see that online shopping has become an increasingly important part of the consumer holiday season shopping strategy," said Jeff Hackett, Jeff Heckett's executive vice president. The 2012 holiday season was not much different, with consumer spending reaching $42.3 billion in November to December, up 14% per cent year-on-year. Logistics companies are critical to the success of the electrical business, and this year's holiday season, the logistics company's website visitor volume is close to 40 million, hit a new record. ”

The traffic of the retail class website increases greatly

With the December holiday approaching, the retail site traffic set a new record, visitors reached 194 million, that is, 90% Internet users in the United States visited the retail site in December. The flow of flowers, gifts and blessings sites ranked 2nd in all categories of websites, with visitors reaching 32 million, up 24% from November. In this kind of website, the Americangreetings property rank 1th, the visitor quantity is 4.9 million. They were followed by gifts.com, 1-800-flowers.com, hallmark.com and personalizationmall.com, respectively, with 3.8 million, 2.6 million, 2.5 million and 2.1 million visitors.

The number of visitors to jewellery, luxury goods and accessories sites was 29 million, up 18% from November. Among such sites, 6pm.com, Zale Corporation, Kay Jewelers, bradfordexchange.com and redenvelope.com ranked top 5, with 3.4 million, 2.3 million and 220,000 visitors, respectively. 1.9 million and 1.7 million.

Logistics website ensure delivery on time

December, the flow of logistics Web sites reached a record high, visitor volume was close to 40 million, the November growth of 22%, the rise in all categories of Web sites ranked 3rd. In such sites, UPS sites, USPS, FedEx, Stamps.com and Bongous.com ranked top 5, with visitors being 21.2 million, 16.1 million, 15.7 million, 1.5 million, and 876,000 respectively.

Tax website End Flow up

The flow of tax sites increased seasonally in December, as many companies looked for resources to complete year-end closing, and consumers prepared for annual tax filing. Tax Web sites in December were 6.7 million visitors, up 31% from November, and ranked 1th in all site categories.

Top 50 Websites

December, Google's Web site traffic ranked 1th, visitor volume of 191 million. Yahoo Web site ranked 2nd, visitor volume is 185 million. Microsoft's website ranked 3rd, with a visitor volume of 169 million. Facebook ranked 4th, with a visitor rating of 150 million. With the help of holiday season consumers, Apple's website entered the top 10, with a visitor volume approaching 84 million. Both Netflix and Pinterest are up 8, ranking 40 and 42.

Online advertising Service Rankings

In December, Sharethis ranked first in all online advertising services, covering 95.2% American netizens. Google, Yahoo sites, Outbrain and Facebook ranked 2 to 4, covering 83.6%, 83.5%, 79.6% and 67.5% American netizens respectively.

In the advertising network and the buyer's network, Google Advertising network ranked first, covering 93.9% of American netizens. The rankings were followed by specific media, federated media Publisher receptacle, AOL advertising, and At&t Adworks.