Constant contact bid 100 million dollars to acquire Singleplatform

Recently, according to foreign media reports, e-mail marketing company constant contact with a 100 million-dollar price acquisition business online information management platform Singleplatform.

Constant Contact will pay 65 million of dollars in cash, plus 5 million dollars in cash and equity to keep employees, as well as an extra pair of 30 million dollars based on financial performance.

Constant Contact CEO Guerre Goudman (Gail Goodman) said the Singleplatform team will need to generate about 75 million dollars over the next two years to get all the extra.

Goodman said the Singleplatform team will continue to operate independently in its New York office, Singleplatform will be provided as an independent product.

Singleplatform CEO Willie Cerili (Wiley Cerilli) will become General manager and vice president of Singleplatform operations.

A major change after the acquisition: Singleplatform's merchant basic information products will be provided free of charge, while "digital storefront (Digital storefront)" products that allow customers to add menu, service and commodity price information will continue to be charged.

As for the reason for this change, Goodman said, many small businesses will be online with accurate contact information as a right, rather than they should pay for things.

Both Goodman and Cerili have stressed the link between the two companies ' missions, saying they are trying to serve local businesses in a complementary way. It will have great potential to lead Singleplatform's 10,000 customers to constant contact and 500,000 customers who will lead Singleplatform to constant contact.

"Singleplatform helps consumers find businesses, while constant contacts help businesses get consumers and turn them into repeat customers. "The products of two companies are complementary and do not necessarily require deep technical integration." ”

Yesterday, a start-up company that helped businesses update their information on various websites, Yext just completed a round of financing with a 270 million dollar valuation. Asked why Singleplatform was able to stand out in the marketplace, Goodman talked about the richness of Singleplatform's information-publishing network, including Foursquare, The New York Times, YP and Urbanspoon, and its digital storefront offerings.

The Singleplatform cumulative financing amount is USD 4.45 million, and the investors include DFJ Gotham Ventures, New World Ventures, the the Round of the capital, RRE Ventures and Jeson Finger (Jason Finger).