"Double 11" price war to save some of the merchandise sales promotion of only 1 yuan cheap
After a warm-up of one months, "double 11" electric Dealer price war was staged yesterday. Participation in the "Double 11" price war number of dealers, in addition to the Cat Mall, Beijing-East, Suning easy to buy, Gome online mall, shop 1th, Amazon China, Xun nets, Dangdang, etc. have joined, for the "Double 11" price war desperately yell.
However, consumers snapped up the internet yesterday and found that there was still something fishy about the price war.
"I intend to buy a memory in Jingdong Mall, when the product is 111 yuan, when the order becomes 139 yuan." Yesterday, consumer Li found some electric dealers to increase the price before the promotion of behavior. Similarly, consumer Mr Wang has suffered a similar situation. "Double 11" before he in Suning easy to buy a 47-inch TV, and noted that the price of 4499 yuan, did not expect yesterday when he was prepared to pay a single payment but found that the price changed, "Up a full 500 yuan, has become 4999 yuan." "The promotion made him a big cry.
Reporter also selected several products, tracking its prices found that some products in the "Double 11" before and after the situation. Take a Dell laptop as an example, on the Amazon website, yesterday's offer is even higher than the day before, the product 10th 8 o'clock in the evening quote for 4666 Yuan, to the 0 points yesterday to 4797 Yuan, yesterday 7 o'clock in the afternoon 4733 yuan. Another Casio camera, in Jingdong Mall, 10th 8 o'clock in the evening quotation for 5499 Yuan, 11th 0 o'clock to 6999 yuan, raised 1500 yuan, yesterday afternoon back to 5499 yuan.
In addition to price changes at random, consumers also found that many home appliances in the promotion, the obvious "wool", the actual discount is not large, some goods only 1 yuan cheaper.
Yesterday, the reporter from Jingdong, Amazon and Suning three big electric platform found, notebook, tablet computers, home appliances products such as the previous focus on promotional products, in this round of price war concessions negligible. To a Lenovo notebook as an example, November 10, the three electricity dealers are 6999 yuan, and yesterday, in addition to the Amazon market price reduction of 50 yuan, Beijing East and Suning easy to buy the price is still 6999 yuan.
Mr. Luo in the Amazon Mall fancy a Nikon camera, 11th zero quote for 13358 Yuan, yesterday noon quote is 13356 Yuan, "I waited so long, incredibly only a cheap 2 yuan." "On the site, the price range is only single-digit, but also occurred in a Lenovo phone." The phone was quoted at 2299 Yuan on 10th, and only 1 yuan in yesterday's promotional activities.
In this "Double 11" electric business War, in addition to the cat part of the shop directly at half price, other electric operators have basically chosen the full cash gift coupons promotional methods. For example, Jingdong activity content for some proprietary products 99 yuan to send 1010 Yuan gift coupons, one of the activities of the Amazon is a book full of 300 yuan minus 100 yuan, suning easy to buy to send out 300 yuan full of general coupons.
Consumer Miss Li grabbed some coupons yesterday, but she soon discovered that the coupons were easy to use and could not be easily used.
There are consumers to take Jingdong sent out of the 1010 Yuan gift coupons calculate a sum: This 1010-dollar gift certificate includes 16, respectively, in office supplies, automotive supplies, mobile phone accessories, audio and video books, clothing, home appliances and other categories used, and must be a full amount of shopping to use a piece, most of the purchase of 200 yuan can be deducted 40 yuan. If you want to really put out these coupons, at least to continue to spend more than 8,000 yuan in the mall.