Cool 6 income growth feeble attempt to transform

-Our reporter Wang Baidu's Archie Art will buy PPS rumors recently. In fact, since the combination of Youku and Tudou, the video industry has already opened the tide of integration. Facing the industry crisis, in the second camp video sites are actively looking for a way out, cool 6 is trying to transform the user contribution content (UGC) mode. "This year will increase investment in technology research and development. "Cool 6 new President Liu Wenbo to China Securities newspaper reporter discloses, will combine big data and 酷6网, use cloud technology to perfect short video distribution, user search function, enhance user experience." And cool 6 also confirmed that this year will go to the United States Roadshow, marketing UGC mode. Differentiated breakthrough in the background of poor profitability and increased capital pressure, the video industry ushered in the integration tide in 2012. The industry expects more smaller and less market-share video companies to face acquisitions or closures this year. Unlike Youku, potatoes, Archie and other traditional long video models, cool 6 chose the UGC mode at the end of 2011. According to the idea of its controlling shareholder Grand Group, the UGC model is more test operational efficiency than the capital-driven copyright model. At present, the video copyright market for video sites does not have much bargaining space, the advertising model is also more extensive. and cool 6 from the copyright model to UGC, also means that its advertising model from the extensive to technology-driven transformation. After a year of precipitation, UGC model to take shape. By the end of 2012, 酷6网 official data showed that its monthly number of independent users reached 250 million, with a peak of 200,000 daily video upload, signed podcasts (video sharing) over 20,000, short video library Total capacity of more than 70 million. According to Liu Wenbo's idea, hope that through technical means, further enhance the user experience, improve the quality of content to attract more users and advertisers. He pointed out that in the long video site, the purchase of limited content, in the episode hit stage, most users in the short term are looking at the same content. and short video inventory has more independent content, through data mining, from a mass of video recommend better content to users in need, users are also more likely to find the content to see. Grand patient earnings show that cool 6 losses narrowed, its fourth-quarter net loss of 2.98 million U.S. dollars (about 18.57 million yuan), while the net loss of 3.94 million U.S. dollars a year ago, but the income growth is somewhat weak, fourth quarter total revenue of 3.35 million U.S. dollars (about 20.87 million yuan), the year-on-year decline of 24.2%. At present, China's UGC market is not mature, compared with the European and American markets, Chinese self-expression is relatively more introverted. However, the Grand Group has shown great patience in this model. According to a March filing with the SEC, Shanda held 3.335 billion cool 6 common shares (including ads), up to 70.5% per cent, as of December 31, 2012. "Grand Group to 酷6网 hold good mentality, and hope 酷6网 can tamp Foundation, need not worry profit." "酷6网 Vice President Chenhao introduced, due to the grand Group of retreat, 酷6网 in the implementation of UGC strategy not too much pressure, grand setThe group also showed great trust in the 酷6网 UGC model. Chenhao that, the popularization of 3G network, the maturity of hardware conditions, hand-patted, hand-handed, readily broadcast possible. With the development of social network, the Chinese people also formed the habit of self-expression, the UGC model has a bright future.