Cool products just meet the user experience, ignoring functional requirements

Just from the engineer thinking of "cool" products in fact, it is difficult to long. Because "cool" product only solves the user experience feeling, but ignores the user's functional demand, but like the micro-letter, the handset Taobao, the news app's continuous growth is because these applications can satisfy the user the functional demand.

Tico recently, while chatting with the industry, we talked about the mobile internet, and everyone agrees that bubbles are now on the edge of the shattered borders, and the reason for this is that they do not understand the pattern of bad fun social products in life, and even they can get a lot of investment. There is a "yo" social software that can only be sent "Yo", and now the so-called and "love emoji" social software that can only emoji expression.

Hidden in the face of bad taste is to cater to the emerging Internet users is just amateurs

In fact, almost all of the bad fun products are advertised themselves in the 90, 00 after the new Internet crowd, claiming that they are understand the product and user experience. However, after the combination of capital and media, these products will be packaged into the so-called internet thinking crystallization and so on, but is it true?

In Tico's mind, no matter how wonderful, how unconventional products, all want to understand the business model, or growth space, even the user long-term stickiness. Not just the engineer thinking "cool". At present, almost all the business models of exotic products are relatively single, the effect is difficult to have standards, either advertising implants, or prop implantation.

and mobile Internet, app update faster than the traditional PC era, a red-day app in January may have become the Sleeping Beauty in mobile phones, too low stickiness leads to excessive user turnover. Recall that last year, red over the days of "looking for your sister", crazy guess how long you have not played, mobile internet to think of a recruit to eat the world has been impossible.

Therefore, pure engineer thinking of "cool" product is difficult to long. "Cool" only solves the user's experience feeling, ignores the functional demand, but the micro-letter, the handset Taobao, the news app's continuous growth all is satisfies the user the functional demand. Tico thinks: All the product managers that make the concept cheat investment are bullying.

These Internet thinking products manager surface is to do the product, the essence is amateurs, if the investor happened to be fooled that earned.

Huang Taigi, Ma Jiajia is a representative of domestic exotic flowers

Of course, exotic products are not only for Internet products, but for all the people who are playing the internet thinking.

Huang Taigi The user experience to do the mechanism, he is in the use of Internet thinking to make pancakes, has issued a rhetoric than super KFC McDonald's. The typical feature is the emphasis on experience and "stylish", the user experience as a product to sell, and "love emoji" heavy "cool" light products themselves, there is no essential difference in meaning. Huang Taigi founder Hering has said that the taste of the internet thinking food is not important. Iron brother really do not understand, as a catering enterprises, the user should be the most to provide the product is food itself, it is difficult to go to the restaurant to enjoy the supreme enjoyment of massage shop. Hering is an internet company, and does use his understanding of Internet thinking to do products, but still do the wrong product, experience is not a product of the process.

Ma Jiajia Bubble is the same as the Huang Taigi nature, are in the user experience, but also the wrong user needs. And the final result is whether to close the bubble, Ma Jiajia to speak active industry, bubble is rarely mentioned, Huang Taigi in the public comment on the network is only three stars, comments consistent "experience really good, but eat very general."

Investors are so fooled that users vote with their wallets.

The future of exotic products

Exotic products can be so hot in the capital market, a certain meaning is the lack of benchmarking in the mobile internet industry, or the Giants rely on resources such as strong push to get half of the product, or the wonderful products after a short while the crowd. Investors can only according to the story of "cater to 90, 00 after the demand", but they do not have much sense of the concept to vote, are based on feelings.

Therefore, investors can give a flag to the product, Kai-fu Lee teacher Weibo has been holding a number of innovative factory investment in mobile Internet products. Then wait to market capitalisation to leave, the essence of investment is to make money.

And these wonderful products (Huang Taigi, except for Ma Jiajia) The future many way out is to be acquired, wonderful products rely on the wonderful flower difficult to seize the user, after all, the wonderful limited user expectations unlimited. Then there will be a large number of exotic products die, a large number of exotic products have been acquired. Personally believe that "love emoji" was bought from the micro-letter is good, functional products into the cool is a good choice.

And these product managers (including Ma Jiajia Huang Taigi) is not very suitable as a business managers appear, entrepreneurship is not only a good experience, but systems engineering. Product managers can focus on the experience, professional business models and other issues or to the professionals. Tico is not to say that the wonderful products are worthless, for the unwieldy of traditional enterprises, the play of exotic flowers is really worth learning.

In short, the wonderful products are still heterogeneous, as a vegetable to eat, can not be on the table, not mainstream.