Copyright Purchase War: Waves appear

I. Capital

To be staged or closed: unlikely

First, mergers and acquisitions. May, Baidu's Archie art to 370 million U.S. dollars to acquire PPS, indicating Baidu's ambitions in the area of Internet content. And then, Sohu video and even Alibaba to buy pplive rumors flying.

In the future competition, video site "Spell Dad" situation is still obvious, only rely on financing to make ends meet, the development of the plight of independent video site will be destined to be bought, which PPLive is the biggest goal. If a website is obsessed with homemade content, then a professional UGC website like Pattaya could become a hunted object. At the same time, in view of the majority of video sites have their own market segments, it will not be a failure of the situation; In addition, as the Performing arts video site gradually high-profile, the competition or will tend to fierce.

Ii. Content

1, copyright procurement War: Waves appear

2012 Video Site content copyright purchase war temporary Mousche, single chip/single set purchase price plunge, but into the 2013, although almost all video sites despite the claims to avoid copyright price war, video copyright market or reproduce the smoke. Presumably the reason for this is:

First of all, although many video sites have empathy with homemade content, but anytime not reach the standard of production of traditional TV content, it has to continue to purchase finished products; Secondly, the purchase of famous program copyright helps to attract viewers, improve traffic, which is to retain and improve the user stickiness of the common methods. Just like Tencent's video-buying English play against Youku's TV channel, in order to win more popularity, enhance brand influence; third, the copyright war and fear of weakening brand influence mentality formed a vicious circle, leading to the constant purchase of copyrighted content, the financial resources of the video site or to this tactic, the opponent "fat dragged thin, thin dragged to death"; Since copyright procurement is still unavoidable, there is a new pattern of purchase: There are buy domestic dramas, there are buy Hong Kong and Taiwan drama, there are buy British and American drama, in most cases, try to avoid in the purchase of a positive conflict in the market.

In 2013, everyone still can't control their shopping, but everyone knows: this hand, is not to casually touch.

And in the content category of the purchase choice, in addition to the video site has always favored foreign film and television dramas, children's program procurement/production or will rise. This trend in the United States, such as Netflix streaming media sites in recent years, a glimpse of the operation of one or two, (Netflix original program is not the main force of the "card House" but children's programs Oh! The reason is simple: children are now, the future is the main force of content consumption.

2, Micro-film/UGC: Temporarily will not occupy the mainstream; self-made strategy: development is worth looking forward to

Since this year, almost all the mainstream video sites have a strategy to return to UGC, each launched a podcast division plan, according to follow-up observation, there are a lot of podcasts to profit, but because of brand appeal, user volume and quality is not high enough to attract advertising and other factors, the formation of scale, and as the main operation and revenue is still to be a long time.

At the same time, the micro-film/UGC content market is difficult to continue to subdivide (too subdivided the selling point is difficult to arouse user interest), if in the same market segment competition, Youku Potatoes, Archie Art and Sohu video odds. 56 Web and Cool 6 The most tragic, on the purchase of drama, opponents too much, on self-control, lack of capacity; on social, sharing and into the weak season. Only UGC is a lifeline, so shout loudest, but at present they face UGC opponents are not vegetarian, in the influence is already relatively weak situation, and then full bet on UGC instead of their own disadvantage.

Contrary to the popular "system-sowing Separation" system, video sites are gradually moving towards the "integration of system and broadcasting" because of the high cost of buying plays and the rapid transformation of netizens ' preferences. At present, Sohu Video homemade content is the biggest, there are already profit signs. Video site in the next few years the proportion of self-made content or will increase significantly, but to quickly replace the current "buy" mode, is premature.

Iii. Morphological Evolution

1, mobile Internet access: A full battle, the commercialization of the problem remains to be cracked

The biggest share of the current market for mobile processors is Qualcomm, which accounts for more than 30% of the mobile chip market. June 20, "2013 Qualcomm partner Summit", Youku Potatoes, Archie, music video sites are present and released the relevant technical products. In the eyes of these domestic video sites, the sweet cakes are not Qualcomm, but mobile internet. China may overtake the US as the world's largest smartphone market in 2013, according to ABI. According to Ericsson estimates, mobile video traffic will grow by 60% a year worldwide. There is no doubt that with the gradual popularization of 4G mobile network, the domestic mobile video market is still a blue sea, the video industry has no reason to refuse such a huge market temptation. In order to occupy the mobile market, the video website will be in the vision (h.265 technology), flow optimization and so on many technical details to compete. Also, as with all mobile products, mobile video is in dire need of getting rid of the single business revenue model of patch advertising.

2, home Internet access: Internet enterprises to beach Intelligent TV

People go out and have fun and go home. So, as important as mobile internet is home internet. At present, although the Internet set-top box is very hot, but after all, transition products, the future of the family's first entertainment terminal will undoubtedly be smart TV, "box + traditional TV" pattern is about to become history, Smart TV is the future rule of the living room protagonist.

The initial success of the music-vision Smart TV makes many peers envy, many Internet enterprises Intelligent TV has been on the road. Now rumors of Millet will be introduced smart TV, if the rumor is true, then millet TV will be a MIUI hardware products, without their own characteristics of the video content of the smart TV, will not have the "internet gene" and become chicken ribs. Archie Intelligent TV is the traditional TV manufacturers of OEM products, to be seen after the kind of evaluation, it ear is expected to Archie Art will have to spend a lot of costs to buy copyright content, and Le Vision has to start to solve the problem of the number of intelligent TV app. At present, two of the largest copyright content in the hands of music and video, as a result, other video sites or internet companies into the field of smart television, short-term for the Lok vision is not enough to fear, but if the blockbuster into the Smart television field, will become a "super TV" the biggest threat.

Iv. Upstream and downstream relations

New trend of the relationship between network and Taiwan

Because of the overlap of broadcast content and other reasons, there is a natural competition and cooperation between video website and TV station. One of the popular Network and Oriental TV network linkage mode, allow "internal linkage", other video sites and a number of television stations linkage mode, the "external mode." In the long run, the "external linkage" model will have more advantages because of its flexibility and content selectivity.

At the same time, in addition to money to buy TV programs, with the video site, the quality and quantity of homemade programs gradually improve, will be more reverse attack television stations. But in the short term is still limited to low-cost, comprehensive arts entertainment output, high cost production still will not be large-scale transmission to the television station. In this delicate competition and cooperative relationship, the television station will still be the output side of the programme content in the short term.

V. Technical

Video Big Data Age is overdue

Domestic video site of the Big Data era, more than other industries come later, and still have a lot of video companies are not very interested in large data, from the project to the production and promotion, they still tend to rely on experience to act. At present, some video sites have first established their own database, but the industry repeatedly called for the establishment of the "Public database", the birth of hope is still slim. In the near future, the future use of large data will again change the video industry rules and faces, is expected in the content production, promotion channels and means, the overall layout of the great glory.