Corporate culture determines corporate style

Source: Internet
Author: User
Keywords Alibaba Ma Yun SNS
Tags .mall alibaba business channel company direction formation game

if the domestic market is a game, so Zhou 360 culture is a kind of wolf Clan warrior culture, Meat shield, melee attack, can fight; Ma QQ culture is a micro-innovation mage culture, not in the direction of innovation, but the small run, rapid follow-up, from the channel, experience and other skills to frustrate opponents, The formation of competitive barriers. While Ma's Alibaba culture is more like a nanny culture, Jack Ma's electric quotient helped millions of people realize their own business (entrepreneurial) Dream, Alibaba, Ali mother is a great creation.

Culture is an enterprise's DNA, the boss's culture is the enterprise's culture. The culture of strong sales operations is destined to produce a sales-intensive company. This is incompatible with product drivers. With many products in the Pearl River Delta region exchanges, most of them also think that Alibaba special Taobao is not like an internet company. More like the use of the Internet as a tool to develop the traditional sales industry.

The internet is developing like a product driven by Facebook. Products for the king, product Manager by the first, in Procter and Gamble, the product manager is responsible for the work of their products, from development to promotion, from the market to sales. He is an expert in the products they are responsible for, with three to four assistants (mostly MBAs) working together to form a powerful and efficient team.

Product managers need to have a large voice, product design, project scheduling, the entire work of the coordinator, Product manager as if the head teacher in charge of the overall situation. As product managers are generally younger, young and energetic, and thinking agile, decision-making can generally stand in the user's perspective, the leadership-driven decision-making power part of the decentralized to the product manager This is the typical Internet company culture.

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