Cotton hemp is the core position of the Mann product

Absrtact: July 1 News, in 2014 brand Electric Dealer (Haishu) summit, the founder and CEO Fang Jianhua said, to allow users to form a cognitive, to mention the Mann, the first reaction is the line of fashion women's brand, the second is Cotton hemp. Cotton hemp is the core of the Mann product

July 1 News, in 2014 brand Electric Dealer (Haishu) summit, the founder and CEO Fang Jianhua said, to allow users to form a cognitive, to mention the Mann, the first reaction is the line of fashion women's brand, the second is Cotton hemp. Cotton hemp is the core positioning of the product.

Fang Jianhua talked about before doing foreign trade, for foreign brands on behalf of the design and processing, but are not their favorite style. "Sometimes thinking, to make a completely own brand, I prefer the brand of cotton and hemp, the brand of cotton absorbent, wear up very comfortable, with the brand of cotton and hemp through the water, wear in the body is very comfortable, so, when they create their own brand, they take these ideas into the Mann. ”

Fang Jianhua founder and CEO

On the combination of traditional brands and the Internet, Fang Jianhua said: "Traditional brands and online brands are different: Offline brands for historical reasons." May channel is by the brand merchant to the agent even to join the merchant, then to the consumer, the pricing rate is even 6 times times, 8 times times above, while the Internet brand merchant direct consumer goods to the consumer, therefore said the offline brand to embark on the line, the pricing rate is completely different. As a result, the traditional big-name came to the line began to be confused, the original historical pricing and online pricing because of the reasons for the channel is not unified. Therefore, many traditional brands make a new online brand, the product to make a distinction. ”

"In the management structure, the traditional brand management structure and the management structure of the online brand is not the same, may pass through a layer of approval system, like the Taiping Bird has many independent subsidiaries, and relatively speaking, the online brand decision-making mechanism and management structure is fairly flat, reflected in the overall management structure and decision-making benefits, This management structure is more suitable for the current online brand channel. ”

Fang Jianhua finally said that the future will not be divided into line, online consumers are offline consumers, the future of the brand, regardless of line online are brand.

It is understood that the 2014 brand electric Haishu Summit to "brand Dream" as the theme, to "from the brand to the category" as the main line, respectively, around the five hot category "Clothing Dream Team" "Jewelry Diamond Dream Team" "Cosmetics Dream Team" "Furniture Dream Team" "Home Textile Dream Team" on the industry hot topics and enterprise cases launched in-depth discussion, A total of attracted well-known E-commerce experts at home and abroad, well-known electrical commodity licensing enterprises, excellent traditional brand enterprises, third party services, senior executives, such as more than 1000 people participate.