Count Sina Weibo ten PR hot words

2013 's public relations circle is still bustling lively and extraordinary, in the overwhelming public relations dissemination case, who left us the most profound impression? Let's review the 2013 annual PR Hot words:

1) I'm sorry.

2013, for Gado and Wang Old Kat this to the death of the enemy, seems to be a lawsuit over the product of a year, this lawsuit protracted, earth-shattering, also created an annual marketing myth.

This group of empty clamor of the picture, aroused great attention and participation of netizens. Sina data shows that within a few hours after the release, "Sorry" series of micro-blog forwarding volume has exceeded 170,000, covering more than 300 million fans. Become one of the most famous marketing events of the 2013.

2 Headlines

"Yin Emperor" Feng whether it is "Hyun-love" or the new song start the day there are always major news, slow to get on the headlines, by the vast number of netizens ridicule, and have netizens launched # to help Feng on the headlines # topic, become this year's microblog one of the most popular topics.

So there is a variety of # Help XX on the headline #, # to help Gado on the headlines # Gado, love Apartment 4 # I love 4 on the headlines # etc, although the effect did not reach the "sound emperor" of the heat, but this also for many enterprises spread provides a reference--how cleverly cut into the social hot spots.

3 Speak for yourself

The use of celebrity endorsement, social public welfare and other promotion of brand image has become commonplace. However, in February 2013, poly United States excellent product CEO of a "I speak for myself" but suddenly burst red network, designers, it men and other trades and professions have followed "for their own endorsement", let this sentence of the limelight for a while, also let "Chen Au body" became one of the most classic marketing cases of 2013.

If the CEO image to build already is Chen Au play the rest, then the employee story to shape the brand image of Yili is the first. "Chinese cowboy" "Field Marshal" "White 007" and so on, playing the name of the tiger, in fact, the ordinary people behind the scenes, although their story is not "tall", there is no "Chen Au body" that kind of explosive follow-up effect, but the most ordinary story is often the most heart, such a person and things, always more easily than those advertising language to win trust, A few of the companies that have been visually investigated in 14.

4. Get a hammer.

April 2013 "Lovely many" Luo suddenly announced also want to make a smartphone, in today even the small overlord, Reader's Digest to do the mobile phone era, this itself is not a big deal, however, the old claims that the operating system seconds kill Miui, Fly me and other excellent ROM, but to this hammer phone to do enough suspense, Then the Grand press conference, wonderful micro-Bo marketing has attracted the attention of the peoples, can be called Classic marketing. It's just, uh ... So far, Miss Luo, your mobile phone is not available, Rom half dead ... What the hell are you doing with a hammer?

5 Nickname Bottle

What was the hottest drink in 2013? There is no doubt that Coca-Cola because of the "female Man", "literary youth" and other selling Meng words nickname bottle, for sales plus a lot of, a clever change triggered infinite resonance, Coca-Cola is worthy of marketing session "Montana".

6) Speed up

2013 years on the eve of the 11 World War, Jing Dong official micro-blog released a group of "very yellow very violent" print ads to the humorous exaggerated propaganda "speed tatsu" distribution services "Super God Speed." From "Have Shi" to send toilet paper to undress when the condom, this group of heavy-tasting comics again refreshed the lower limit and boldness of Jing Dong. In addition, Jing-dong is in the micro-blog in the text said: "Some things, slow to die!" and the last one, "Dear, you fly slowly" is self-evident irony of the competitor's logistics speed, quite provocative.

7 "Cat and Dog" war

The 2012 electric business War can be called the history of the most "tragic" marketing war, the major electric enterprises, whether it is true low price or false low price, in short, let us the general audience has actually passed a shopping addiction. However, into the 13, it seems that the United States, suning two household appliances business resource weak appliance enterprises in the eyes of the east, announced that the logo for metal dog, clearly against the cat, laid the 2013 electric business World War keynote, whether it is the 6.18 shop in Beijing or the day cat double 11, presumably you have no less money. What is the top of cat and dog War 2014?

8) Evergrande won the championship

November 2013, with the Guangzhou Evergrande defeated Seoul FC, won the Asia Crown Championship, Chinese football first stood on the peak of Asia, become the glory of the people, the real estate of Evergrande Group seems to be tired of playing with the steel concrete housing business, homeopathy launched the high-end mineral water "Evergrande Ice Spring", and caused a sensational effect, Evergrande Group Chairman of the Board of directors Jiayin even put words three years sales 30 billion, regardless of the expectation can be achieved, in short, Evergrande Ice Spring is red, is this the so-called "Ishid showered"?

9 Annual Meeting Benefits

At the end of 2013, everyone was looking forward to their company's year-end "reward", this year, the annual meeting of major enterprises is more explosive point, before there are Chun dream of online games invited Hatano to participate in the annual meeting, to give staff "love hug", after the 360 years after the end of Lola, "it Dog" turned a blind eye, visible, Now some of the annual meeting of enterprises is not only to do to employees to see, but also to do to the masses to see, the annual meeting to do business marketing?

10) Grab Tickets

One to Nengen, the most heinous thing is when you are excited about the point of opening 12306 to buy a ticket home, the site knelt ... In such a ticket difficult situation, 360, hao123, such as the browser jumped out, have declared himself as the king of the ticket, so the death horse when the life of the horse medical mentality we downloaded their products, began a long way to rob tickets. But then again, this is the new year, your ticket has been robbed?