Creative production platform How did the idea come from quirky?

How to separate one in a bowl full of raw egg yellow how to turn an orange into a spray perfume, how to let the backpack on the beach, but not into the sand, these seemingly open brain holes in the real world is really found in the answer, then, how to solve the idea of small pain point is how to run to the inventor's head. The life of the average man stem is a citrus extruder, the tool looks like a thick ballpoint pen, one end is a rotating gear, the gear can be embedded into any citrus fruit, the other end is the nozzle, convenient to squeeze out the orange juice. Since the two parts are separate, the split cleaning is also very convenient. Stem's inventor, Tim Houle, who came up with the idea when he was working at a Mexican restaurant, found the lemon juice sprayed on a Mexican corn chip taste great, but the traditional way to do it always leads to uneven. Tim Houle The idea of spraying the orange juice evenly over it in a spray way. Another inventor, Justin Giannone, is a family cook who cooks for his wife every day, and one night when he was cooking, he found that the residue of the knife plate after cooking was a headache, affecting the time of his rest. So Justin Giannone thought, can you clean the ingredients in the process of cooking, his approach is to install three drawers under the knife plate, when you cut the same dish, you can put them in the drawer, and then cut a dish on the clean knife plate. As a result, this section with a pre-storage drawer of the knife plate came into being, and sold on the Quirky, the site has harvested a full five-star evaluation. Justin Giannone also earned 18,083 dollars. The real small and beautiful there is the above egg separator, which includes two parts, the front used to put eggs, the back is used to squeeze the air bag to suck out the egg yellow. "just everyday thinker" found in Quirky's website that each inventor's introduction would have one sentence: As with all Quirky products, this product was invented and improved by ordinary people like you. These people come from all walks of life, many are not designers, but have a lot of novel ideas. Alex Lieberman is such a user. So far, Alex Lieberman has put forward four ideas on the quirky platform and participated in the optimization of 78 works, now his work has completed the evaluation, pricing, and design links, waiting for further production and sales. On Twitter, Alex Lieberman told me that "quirky is famous in people who are willing to put their ideas into practice, and that they are just a person who thinks every day. "quicky This platform now brings together 500,000 of the committedIntended users, of which 359 products were put into production. Products ranging from a few dollars to household cleaning brushes to hundreds of dollars of smart air conditioners ranged. Quirky How to attract inventors a good idea is not a platform to realize it, a good platform can even inspire community members to produce more ideas. Quirky's operation is a creative product community plus electric business model, a person to submit ideas, community members of the common validation, Quirky in the evaluation of the designer, screening good ideas will be given to the designer design, and then put into production. So what did Quirky do to attract inventors? 1. The sense of community belonging created by users in the Quirky users can mainly submit ideas, participate in the creative vote, product naming, product pricing and other work, these work throughout a product from the creative to production before the various stages. Click on a Quirky website on a product, you can not only see the product development process, product inventor of the creative source, you can also see the user to the idea of the message. In addition to the "great", I like "cool" is not good to use the evaluation, there are some suggestions for functional improvement. "I made it" is the main engine of the community. Quirky founder Kaufman once said: "A very simple and straightforward truth, if you participate in the creative voting process and product naming process, basically all the decisive process has you, then you still think this product and you have nothing to do?" You will feel that you really build what people are willing to buy. 2. Improve the incentive process to fully focus on the value of creativity, Quirky in the latter part of the distribution of the important principle of profit. Each person who offers a creative idea will become a lifelong member of Quirky, with 30% online sales and 10% retail sales. Many Quirky members earn 10,000 dollars a year, and one member even earns more than 100,000 dollars. In addition to the creative people, the rest of the creative people can also earn income, accounting for the entire reward share of 58%. A 4-Year-old boy without any design background, with a sketch of a reversible power socket, Quirky 520,000 dollars from the creative product website. The Quirky community users, who were praised for his products, were divided into 860,000 dollars. The other side of the prize is the containment of piracy and Shanzhai. To prevent the theft of creative patents, Quicky also adopted a series of measures on patent protection, each person who submits the idea on the Quicky platform will get an independent IP, and when the idea translates into the economic value of the product, it will apply for a patent, which can be found in the subsidiary body of the United States patent. In order to let the product be imitated the possibility to reduce, Quicky in the later production and the marketing, the sale is as fast as possible the production, for the creativity realization makes the further guarantee。 3. Rapid marketing and production barriers every week, Quirky employees Browse through 3,000 ideas submitted by members of the community, and select 15 of them to be discussed on Eval and produce 3 products a week. When the decision is made to put the product into production, the production department is responsible for finding the right raw material and contacting the Quirky 21 core suppliers in Asia. The products are assembled in New York, Hong Kong employees are responsible for manufacturing in China, and will then be sent to 5 warehouses and distribution centers around the world and eventually distributed to 35,000 retailers worldwide. Quirky not only sells its products online, but also deals with retailers such as home products retailer Sofitel Bath and Beyond and office supplies retailer Max (OfficeMax). Put forward a creative, participate in product function design and perfect, see oneself participate in the product sell in the market. Quirky's model attracts the participation of many creators and has sparked a discussion of Quirky in China, can the idea of a good idea find a similar platform in China?