Credit insurance to boost business orders double

China's e-commerce and even the world of E-commerce development is subject to "trust", E-commerce has been developed for more than 10 years, "trust" and "online shopping risk" is still restricting the growth of the electric business industry is one of the important factors.

From Alipay, to seven days no reason to return, no one is not a means to reduce the risk of online shopping, so really achieve the effect we want? A few years ago, when the electric business industry grew rapidly, some people issued such a sound "http://www.aliyun.com/zixun/aggregation/36054.html" > Offline physical stores will die "a few years later today, although the physical retail trade slightly affected , but they can never shake their low level of real consumer psychology. Whether it is food, use, wear, wear, consumers like a real feeling, see, Touch is a real.

I myself, last month "618" activity, bought a few well-known brands of underwear, clothes are ok (go to the physical store tried, and then bought in the shop) because in order to take clothes, randomly decided to buy two pairs of trousers, according to the style of trousers, and size, the last purchase of two pairs of trousers. 2 days after receipt of goods, very disappointed, waist just, pant legs too thin, simply can't wear. So can only change a big one, a few days after receiving a replacement, waist slightly larger, trouser legs are still very small, but can be worn in. To tell the truth, this is a very unsatisfactory online shopping experience, before and after the cost of my nearly 8 days, let me pay more than 20 pieces of postage, bought a I am not satisfied with the trousers. This is a lack of real feelings, can not be like the physical store, see touch, dress appropriate, the next single leave. Believe that the drawbacks will also affect the electrical business enterprise for a long time, who can solve the problem of consumption, who will be able to retain consumers.

To raise insurance, I believe 80% of the people are tired, we almost every day to receive a variety of insurance sales calls. Although it is very annoying, but it is affecting all aspects of our lives, we work there are "five risks" we buy some of the home appliances have a certain insurance underwriting. I personally think that the so-called "insurance" is to protect consumers, reduce risk. Insurance This development time than the e-commerce industry several times, has gradually affected the electric business industry.

"Return Freight Insurance" in 2011, in Taobao quietly appeared, according to the user's return times, the average of the premium of 1 yuan, according to the length of the road, compensation in the amount of 10-18 yuan. In other words, we insure a dollar, if there is a return, we can receive more than 10 yuan of the freight compensation, this way greatly reduce the user in the shopping return risk, reduce the loss of the user's money.

So do our insurance companies lose? We calculate an account, Taobao has an index called return rate, return rate can affect the ranking of products and the weight of the store, so no business is not to reduce the return rate and efforts, because to get the freight insurance, you must go to the normal return process. If the return rate is 3%, suppose everyone insured (cat VIP shipping Insurance) The average price is 0.7 yuan, so 100 people, is 70 dollars, 3% return rate, there are 3 people return, the average compensation of 15 yuan, 3 people is 45 yuan, so the insurance company also earn 25 yuan, Taobao and the day of the cat issued 12 million daily, the insurance company to make a pot full. Recently, the Cat Mall has launched a "first try to buy" consumers can place a single, try to wear, and then pay, if not appropriate, return the goods still enjoy the "return Freight Insurance" service, the consumer online purchase risk reduced by a large section.

Insurance has been flooded with offline industries, whether online can also bring benefits to consumers, as an electric business enterprise also need to develop some consumer shopping security, for example: fake insurance, and product description is not in conformity with the insurance, and so on, so that each order, every time to try to wear, every time shopping, can be protected, so that users shopping without risk, No loss, so as to increase the order of a step closer.