Cross-border E-commerce is still considered a commercial blue sea

Absrtact: Compared with the intense Red Sea model of domestic commerce, Cross-border E-commerce is still regarded as a commercial blue ocean. Over the past two years, China's cross-border electricity dealers have entered a new period of high growth. Statistics show that as at the end of 2013, the annual turnover of cross-boundary electricity traders reached 3.3 trillion yuan.

Compared with the intense "Red Sea model" of e-commerce in domestic trade, Cross-border E-commerce is still regarded as "a commercial blue sea". Over the past two years, China's cross-border electricity dealers have entered a new period of high growth. Statistics show that by the end of 2013, the annual turnover of cross-border electricity traders reached 3.3 trillion yuan, an annual growth of 31% over the past five years.

Top cross-border shopping destinations

The rapid rise of cross-border electricity merchants, to a certain extent, benefited from the application of breakthrough Logistics and Cross-border payment solutions, attracting a large number of traditional foreign trade enterprises and a part of customers in need of transition industries to join. It is undeniable that cross-border electronic commerce is one of the most effective solutions to relieve the pressure of export and trade industry at present.

Traditional foreign trade model, from "Made in China" to overseas consumers, at least through 5 links: domestic factories-domestic exporters-destination country Importers-destination country distributors-destination country retailer, profit is layers of exploitation. China is a producer of goods, but does not get the maximum benefit, the intermediate links to obtain more profits than the production enterprises. The Cross-border electric business model is to promote the status of China's "world factory" to the "World store" level. Cut off the redundant logistics links, do "face-to-face" transactions, change the traditional "business-to-business" logistics mode for "business" mode. Not in the price as a major means of competition to provide a good user experience as a market breakthrough.

Trans-border trade logistics flow

"ebay's most important development in China is mainly in the mainstream consumer of traditional markets," said Mr Lin, Global vice president and chief executive of Greater China. Such as: The United States, Britain, Germany, Australia, Canada and other countries of the mainstream consumers. ebay in these mainstream market foundation and strength, followed by the online retail in the United States accounted for the overall retail trade is still very low, only 10% to 12%, but we all know that the future must rise to 20%, 30% or even 50%. In other words, Chinese sellers in these mainstream market share can also improve, especially the more important categories, such as auto parts. ”

It is easy to see from Lin's speech that the future of ebay in the planning will be the automotive components of this category Cross-border E-commerce as a key project to operate.

"One of our important missions in greater China is to help sellers in greater China sell their goods around the world," Lin added. In such a big economic background, China's small and medium-sized enterprises with a stroke of slowly looking for orders, but also through cross-border trade to find a new way of survival. Because in terms of profit margins, CROSS-BORDER transactions generate greater profit margins. ”

However, while looking forward to a better future, we should also face up to the main obstacles in the Cross-border e-commerce of auto parts such as: logistics, capital and integrity.

"For E-commerce, Logistics has always been the biggest challenge, especially for cross-border transactions," said Mr. Lin, Global vice president and chief executive of the Greater China region. Ebay is also trying to transplant the business-to-business logistics supply chain to Cross-border Business-to-consumer. For example, we are trying to transform the traditional business-to-business foreign trade warehouse or logistics model into a suitable mode, so that China's factories can direct, formal channels to send goods abroad, direct service to foreign consumers, and then, and foreign consumers online under the online innovative consumption experience combined. It is a very important link to get through the Cross-border transaction logistics supply chain.

The essence of the businessman is to profit-driven, the most concern is to make how much money, the most worry is also the security of funds.

ebay uses large data advantages for domestic auto parts sellers to match the highest purchase price overseas intention customers, while ebay's PayPal payment platform covers 190 countries and regions, more than 220 million users, has achieved in 24 foreign currency transactions between. Unique instant payment and instant billing features allow you to receive payments from overseas customers in real time.

Ebay has accumulated many years of Cross-border e-commerce operations, forming a set of perfect risk management model. We are actively seeking to work with government agencies to further improve the solutions to foreign exchange, dispute resolution and risk management issues under the Government's regulatory measures.

Ebay not only value the protection of sellers ' rights and interests, but also pay attention to the experience of buyers, integrity management and complete after-sales service is to provide buyers with a good experience feeling of the important content, and then the seller has a more stringent requirements.

No matter what products are traded, the deal is based on mutual trust. The advantage of cross-border electronic commerce lies in the long interest chain, and the advantage of the local e-commerce is the high degree of mutual trust. It is undoubtedly the best way to realize large-scale cross-border transaction by dividing Cross-border transaction into "localized" operation and docking with platform.

As a buyer of "the traditional mainstream consumer market in Europe and America" for ebay's trust is unquestionable, but how to establish a trust mechanism in the Chinese market. Who will serve as the docking person for the Chinese platform purchase of ebay Auto parts products? The new problem is in front of you!

After in-depth understanding of China's Auto parts market, ebay has chosen the industry segment vertical Portal-HC Auto Parts Network as its partners in the development of China's auto parts market.

It is reported that the ebay company authorized to HC Auto Parts Network "agent procurement" amount should not less than 5 billion yuan, in the domestic auto parts industry as a whole weak background, in the production enterprises and channel dealers thinking about the transformation of the premise, the ebay company and HC Auto Parts network together Cross-border E-commerce cooperation, is indeed " Lifeless "Auto parts trading market, bringing hope.