Cross-border electric business development hot, sad logistics pain

Current situation of cross-border electrical business development in China

How hot is this industry now? At least, this line recently in CCTV "news broadcast", enjoyed a headline treatment. March 1 7 o'clock in the evening, "news broadcast" in the headline news broadcast time, focusing on the Ministry of Commerce released China has become the world's first trading power of the annual data report. Some important data are mentioned in the news: China's import and export value exceeded 4 trillion U.S. dollars in 2013, of which 2.21 trillion U.S. dollars, imports of 1.95 trillion U.S. dollars. Of course, China's export-trade growth has long led the global growth trend, and these figures are predictable. However, when the CCTV mentioned the whole domestic import and export trade under the Cross-border electricity business, but the emphasis on the Cross-border electricity dealer's astonishing growth. In order to accurately convey the original information of the "news broadcast", we may wish to take a excerpt from the original program for reference:

"A large data report outlines the future of global trade patterns. Traditional foreign trade growth of less than 10% per annum, Cross-border E-commerce has maintained more than 30% of the growth rate. China's 20多万家 small enterprises in various types of network platform business, the annual turnover of more than 250 billion U.S. dollars. China is working with the United States to become a global hub for Cross-border E-commerce. In the international trade pattern reshaped by the internet, China has not only grabbed the initiative, but also added a new fulcrum for trade growth. ”

The data released by the Ministry of Commerce have made it clear that cross-border electricity dealers have become the fastest growing areas of China's import and export trade. In order to facilitate the next, it is necessary to the Ministry of Commerce in the report of the cross-boundary electricity business part of the key data and trend summary, to do a streamlined refining.

Three key data: 1, cross-border electricity business average annual growth of more than 30%; 2, 20多万家 Enterprises engaged in online export trade, 3, annual turnover of more than 250 billion U.S. dollars. Three Trends Summary: 1, the international trade pattern was reshaped by the Internet; 2, China and the United States have become the global Cross-border Electric Power Business Center, 3, the Chinese seize the opportunity and the new fulcrum for trade growth.

This is more interesting, because further scrutiny of the contents of the Ministry of Commerce's data report, as well as the actual situation of the cross-border electric industry, why the foreign trade, the electricity business, but more than the general impression of the Red Sea one of the domestic electricity dealers more fire.

A spontaneous cross-border electricity market

Cross-border electricity dealers, more words in the scene, the total of foreign trade with the power of generation. This highlights the current China's construction of cross-border electricity dealers in the main industry, mainly in the export of electric dealers. Although the widespread concern of the import category of Cross-border electricity dealers (HAI) to a certain extent more buyers concern, but the foreign trade in the overall cross-border electricity business market, which, both the entire domestic electric industry development of the historical reasons, but also in line with China's overall economic trend of the inevitable performance.

Reviewing the history of China's electric business development, starting from the end of 1999 to today, the overall development of domestic electric dealers can be divided into three stages: the first stage is to start with the 1999 Ali-led business-to-business model; The second stage is the Consumer-to-consumer model of 2003 years of Ali Department (Taobao, Alipay) and ebay. This mode, there are Tencent Pat and once Baidu as foil, the third stage, from 2010 onwards, Ali and Jingdong and all kinds of vertical electric quotient of the positive PK of the consumer mode. However, in the second and third phase of the intermediate stage, the domestic manufacturers engaged in export trade, that is, the traditional B sellers, but the first phase of the identity of the fourth path to achieve the opening. This road, the export-type B-sellers, after ebay's exit from China's Consumer-to-consumer market, relies on ebay's global buyer platform resources to start a cross-border business dealing head-on with global buyers.

We can briefly review the origin of this fourth path. ebay did not completely withdraw from the Chinese market in 2006, when ebay delivered Tom to the Chinese Consumer-to-consumer platform website ebay. At that time, ebay found that the domestic manufacturers engaged in export trade, many have been spontaneous in the search for global buyers on ebay demand, not acclimatized to play in the domestic ebay Consumer-to-consumer, but because of the world's most high-quality buyers of the advantages of resources, and domestic sellers along with its natural development of cross-border electrical business. At the end of 2012, ebay in China has been clearly able to tap the business in the field of export-type cross-border electricity, including part of the import of Cross-border business-Hai.

This has opened up a new channel to confront global buyers, which has plagued the global economic turmoil, thus avoiding the impact of the macroeconomic environment.

The logistics pain of cross-border electrical business

From 2012 onwards, foreign trade export category of Cross-border electricity dealers, has shown a strong growth momentum, borrowing from the general view of the industry, if you want to find a piece of value in the current domestic electricity sector, non-foreign trade, electricity quotient. But compared with the development of foreign trade business-to-business for many years, the share of cross-border business is far from enough. Besides the objective factors, such as fast growth but not enough development time, the information flow, financial flow and logistics service chain are the bottleneck that restricts the cross-border business of the merchants.

But this, the information flow is limited by the national conditions and the buyer's habit, the financial flow policy access is too high, but is completely open to the public logistics service chain, may be the first to break through the bottleneck, so as to improve the overall ecological environment, to effectively solve the seller's service needs, enhance the buyer experience.

Thanks to PayPal, which has the best Cross-border settlement support in the world, ebay is able to get ahead in terms of payment. But unlike Amazon, ebay, which does not work as a proprietary trader, has a worldwide logistics and warehousing distribution system. In the case of payment and serious imbalance between the two ends of the logistics, ebay too needs to have a near PayPal Quality logistics service System.

Ebay's previous experience is to work with the world's top logistics courier companies. In domestic foreign trade with small bag business occupy the mainstream era, ebay and China Post, DHL and other domestic and international logistics express giant Cooperation, launched the "E-mail" and other logistics programs, to a certain extent to meet the vast majority of sellers of logistics services supply.

However, take the "International e-mail Treasure" or similar international small package express, the shortcomings are very obvious: expensive (cost is equal to the price of customers to pull lower prices of competitive advantage), long logistics cycle, return of trouble, there are a variety of customs seized, express rejection and other uncertainties. The customer experience indescribable bad, in the long run will also limit the sellers to expand the category.

2013, with Alibaba set up rookie network, "Big Logistics era" concept in the domestic electric business industry set off a climax, the so-called "big logistics era", simply said, is to break the time, space and cost constraints, so that the delivery of goods to achieve a true seamless docking.

And the foreign trade in the field of "Big logistics era", or to solve the past small packet times expensive, long distribution cycle of the only solution is to set up warehouses overseas. and choose to go Overseas warehouse mode, the advantages are many. Not only the above problems do not exist not to say, but also to allow sellers online remote management of overseas warehousing, maintenance of overseas warehousing goods real-time update, in strict accordance with the seller's instructions on the goods storage, sorting, packaging, distribution, and after the delivery of the system will be updated in time to show inventory status. Thoroughly the relationship between the seller and the logistics distribution, from the seller passively waiting for logistics company distribution, upside down for the seller remote control of goods warehousing logistics and distribution of the entire process, active control of the logistics management chain. Moreover, buyers purchase goods from the local delivery, more vulnerable to overseas buyers Trust and purchase rate of promotion, virtually let domestic sellers and local sellers stand on the same starting line.

From this point of view, the value of overseas warehouses in the whole trading chain of foreign trade dealers has risen to reduce cost and increase the profit point of customer experience. Aside from the ebay platform and the effective promotion of overseas sellers market transformation no matter, only from the current logistics chain, farewell to the traditional Express mode, take the Overseas warehousing Logistics distribution mode, can from the existing trading scale, through cost reduction, greatly enhance the profitability of sellers. Simply put, overseas warehouses are not for sellers to spend money, but rather to let sellers in the original Cross-border logistics mode to make a profit. The cost is profit, the overseas storehouse belongs to the Foreign Trade electric commerce industry chain typical management profit, is the cost management, the process optimization promotes the profit.

At the same time, with the household category, auto Parts category goods, in 2013 the domestic overall growth in foreign trade, completely leading the traditional 3C, fashion category of goods growth. Furniture Auto Parts Only two categories, it is not suitable to take the international small bag. And that's why ebay began to sell its overseas warehouse logistics model to sellers intensively from the end of 2013.

But the complexities and challenges of overseas positions often appear in the unseen. Cross-border logistics overall solution services, to apply the "Master Carving Beef" founder of the product Classification model, is an infinite improvement of the service industry. The essence of this kind of industry is that the development direction of industry is difficult to break away from the development rhythm of the upstream and downstream of the industrial chain. Like the improvement of the mobile communication technology standard, always walk in front of smartphone development. In general, the service standards established by the Cross-border logistics companies are always later to be adjusted by the sellers and the electric business platform for market changes.

Generally speaking, have an overseas warehousing system, regardless of lease or build, often will focus on operational costs, inventory turnover, distribution after the sale of problems such as overcoming. But this is a service risk, not a service accident. For service risk, ebay and third-party logistics companies like Wan Yitong have long been able to provide a complete solution.

For example, the inventory problem digestion problem, in addition to sellers rely on previous sales experience to evaluate, ebay will use its large data services, to the maximum extent possible to help sellers analysis of the category of commodity funds bundled time, calculate the relatively most reasonable inventory index. In this warehouse logistics distribution system, ebay can use its own platform power, for sellers to express the price down, and further reduce the seller logistics costs.

Really determine the level of logistics service differences, or a complete package of comprehensive Cross-border logistics solutions, in the actual situation often encountered problems, it is easy to appear in the "last kilometer." In other words, in the actual situation, more appear in the distribution end and customer service end.

Some Cross-border logistics companies, packet loss incidents occur frequently, sellers to apply for a long refund of compensation cycle. To the logistics company lost bags, some sellers have been as frightened, do not go to the registration of the shipment. There are also some logistics company's overseas warehouses, the goods after the warehouse information registration is not timely, customers to see the inconvenience, customer service response perfunctory. When the customer seeks the solution, the problem declaration and the solution, the logistics company for the self-preservation benefit, unceasingly requests the customer to pay the solution cost, causes the customer problem settlement expense to be bigger. As for the false delivery, the buyer address wrong, and other sellers complained about the past, warehouses and customer service information and the convergence of the problem, logistics companies to provide more services, solve the problem, has seriously affected the overseas warehouse logistics model in the eyes of the customer's choice of value.

Can not because of the current industry, to conceal the logistics in the entire supply of foreign trade problems. Only because of the rapid expansion of the current market scale of foreign trade, logistics and warehousing services can not fully meet the demand of sellers order distribution, to a certain extent, to conceal the current provision of overseas warehouse services in Cross-border logistics companies existing problems, the market for all to release the development of the problem-solving dividend.