Cross-border electricity merchants to borrow customers

Absrtact: In the blink of an eye has been to 2015, in the annual inventory, the performance of the cross-border electric power can not be skipped hot, hot to have no procurement needs I did not endure, successively in the domestic two major Cross-border sea Amoy platform linger, but the result is somewhat regrettable. A product is

In the blink of an eye already to 2015, in the annual inventory, the performance of the cross-border electric power is unable to skip the hot spot, the heat to have no purchase demand I did not endure, successively in the domestic two major Cross-border sea Amoy platform linger, but the result is some regrets. A commodity was told that it could not be sent to China; another one is still in the Japanese library, and it is not, and so is not.

Not long ago, cross-border electric business platform "Ocean Dock" quietly in the people's Square center stalls, posing a platform on the hot "explosives", one for the show, one for sale. When I went, I just saw the two pieces of goods full of regret, and immediately to such "that is to sell" produced an infinite goodwill. Unfortunately, the booth has only been placed for half a month, and the curtain falls in the continuous stream of people.

This pan-ocean pier stalls city center, and unveiled Waitan outdoor big screen, can be described as a huge, not hard to see, domestic cross-border electricity business experienced 2014 years of "Spring", has accumulated the foundation and impetus to move forward, just, after the spring is summer, or winter?

The commodity is not the same as traditional electronic commerce weakness. I am afraid that there are a number of problems with cross-border electricity dealers: The logistics of the foreseeable future, the stays of the sale, and the risk of buying fakes at high prices ... I believe that after 2014 years of cross-border electrical business drills, some sharp problems will become more obvious.

Therefore, this "stalls", should be seen as a new round of development for the future to seek a way out: to the offline market to "borrow" Users! It is reported that the foreign terminals are interested in opening the first line under the flagship store, the purpose is to show the explosion, sales of some goods, as well as provide a variety of after-sales service. Such, from "Light" to "heavy", seems to be subversive business logic, in fact, is a return, the intention to assume the power of the platform is easily missing the role and credibility.

Offline to Online, such a play in the international is not without precedent to follow. Argos, a veteran British retailer, is known for offering multiple platforms to shoppers. It is said that the line diversion function is very powerful, experience, service, after-sale ... Offline Store In addition to bear the "responsibility" of sales, the greater responsibility is "experience", see, Touch, there is a place to return, the user is relieved.

Simple to say, but in the actual landing process, there are still many problems. Cost improvement, network management, and finally the actual effect, these are still difficult to judge, but if there is a platform to show their good reputation and product quality and dedicated to open an offline entity shop, such courage and boldness is still worth advocating.