"Cross-border through the introduction of more than 20 providers and suppliers, selling tens of thousands of items, the best selling is Hyundai Department Store maternity supplies." 2 held at the global retailer conference, Shanghai Cross Honest International Trade Co., Ltd. Wang Ruan, assistant to the chairman said.
Wang Run said, relative to the sea Amoy, cross-border goods can be guaranteed authentic, the territory can return. Countries are able to collect the postal tax. However, Shanghai Senlan Waigaoqiao Commercial Operations Center Co., Ltd. Deputy General Manager Chen
Yun told "First Financial Daily" reporter that cosmetics, alcohol and luxury goods are not suitable for payment by way of postal tax.
As one of the pilot cities for cross-border trade in e-commerce, Shanghai has selected three pilot projects: direct online purchase model, online purchase bonded import model and general export model. This is also the first pilot city in the most extensive pilot area.
Shanghai Cross-border Trade E-commerce Pilot was officially launched on December 28, 2013. Based on this, the two modes of "direct import purchase" and "online shopping bonded importation" started to operate, and "cross-border communication" became a target for consumers, Business and logistics companies the main platform.
Buying tax is the key
In June this year, Shanghai Customs organized the "Shanghai Cross-border Trade E-commerce Service Pilot Customs Policy Seminar," Yin Fei, director of the Economic and Trade Circulation Office of Shanghai Municipal Development and Reform Commission, said selecting the above three pilot projects was based on the general trade pattern of Shanghai's foreign trade In the processing trade, the import is better than the export, bonded import and export of the country's leading significant features of the proposed comprehensive pilot program.
Among them, the direct purchase model is the most representative in Shanghai. It is mainly based on the Shanghai Port and is aimed at domestic consumers. It provides global network direct purchase channels and online postal tax payment methods.
The online shopping service bonded mode mainly uses the bonded supervision area to carry out retail business for domestic consumers for specific hot daily consumer goods such as milk powder, tablet PC, health products and the like, and puts the products in the free trade zone into the zone according to individual orders , In batches with personal belongings out of the district, collect the postal tax.
Correspondingly, "cross-border links" formed a direct mail China model and a free trade zone model. Foreign merchants using direct mail mode must set up branch offices in China or entrust third-party agencies to handle after-sales service. The use of free trade model, companies must settled in the Free Trade Zone opened accounts companies, or in the free trade zone to find qualified agents.
In accordance with the operational procedures, consumers through the "cross-border links" Web site to order goods can be cross-border foreign exchange payments, the electronic declaration 报检, customs collection of personal postal tax, the rapid entry of goods by the logistics company to the hands of consumers.
It is also an important reason why "cross-border communication" can be promoted and the price advantage formed because of the import duties levied by the Customs on incoming passenger baggage items and personal postal articles.
For example, the physical store's goods are imported in the form of general goods. Earlier media quoted Oriental payments claim that the comprehensive import tax of leather bags can reach 100%, while "cross-border links" are declared as personal items and the postal tax rate is only 10% (according to different products, the postal tax rate is 10 %, 20%, 30% and 50% fourth gear).
"However, we can not simply say that there is such a big difference between the two." Chen Yun told the reporter of First Financial Daily that the postal tax is calculated on the basis of the selling price of the commodity, and the general trade import tax is calculated according to Determine the entry price. "For example, the entry price of luxury goods and the sales price is quite different, pay the postal tax is not necessarily cost-effective." Therefore, cosmetics, alcohol and luxury goods are not suitable for payment by way of postal tax.
Guoxin Securities before the report also said that cross-border sales of goods on the main line of tax low luggage and leather goods products have a price competitiveness, while the higher postage tax products, especially cosmetic category is complete no advantage.
Wang Run said that currently cross-border sales are also maternal and child health care products, bags, apparel and cosmetics, cosmetics five categories of products, focusing on the field of consumer defibrillators.
Prior to cross-border construction and operation of Oriental payments have said that cross-border goods compared to physical stores, the price can be about 30% discount.
Difficulties and challenges
However, the intention to become a "platform platform, consumer portal portal" cross-border access, the current electricity supplier and the type of product is not enough rich, so the volume is not large. For consumers, the price does not constitute a huge attraction.
Yin Fei also said at the above-mentioned lecture, the official operation of 4 months, the pilot platform to declare the order of 6,000 votes, the total amount of goods 720,000 yuan, a total of 40,000 yuan tax paid.
Cross-border communication is also actively expanding the source of goods. This year's "5.1" period, South Korea's Hyundai Department Store, Xinhai Amoy two e-commerce on-line, of which Hyundai Department Store is South Korea's second-largest e-commerce brand.
At the same time, cross-border pass is also with the Amazon, Wal-Mart and other negotiations and cooperation. Yan Jing, executive vice president of Shanghai Cross-border International Trade Co., Ltd., said in an interview with the media earlier that the cooperation between Amazon and cross-border communications is mainly for direct mail of overseas goods to China. Wang Run said cooperation with Amazon has been identified, will be immediately on the line.
At the above declaration ceremony of customs policies, Shi Min, director of the Post Office of Shanghai Customs, said that at that time, 22 electricity dealers and 6 cross-border logistics enterprises had completed the record-keeping at the Customs.
SF Express is a cross-border all-in-one logistics enterprise. As of May 2014, SF Express participated in the Shanghai Cross-Border Pilot Carrier Net-to-Net Purchase of 1610 Bonus Imports and Direct Import of 144 Import-Orders.
Also at the above briefing, SF Express participants said that at present, cross-border e-commerce is facing some difficulties and challenges, such as the formation of new formats, laws and regulations are lagging behind, how to further streamline the customs clearance process in order to enhance efficiency, post personal Restrictions on the total amount of items, operational issues related to the acquisition and comparison of personal information, transactional information and payment information, the large-scale introduction of vertical e-commerce and platform e-commerce, and the protection of commercial data.
General export mode to be promoted
In addition to the import model, Shanghai is preparing to launch a cross-border e-commerce platform of "general export mode", after news that the point in time is at the end of June and early July.
The larger "general export model" is more of a concern than the smaller import model, which will also provide greater convenience for overseas consumers to export commodities for small and medium-sized e-commerce or traders.
Shi Min said that the "general export mode" focuses on resolving the difficulties in settlement of foreign exchange and export tax rebates in cross-border trade e-commerce that are handled by express mail or postal clearance and implementing supervision services on outgoing goods in the form of "check-list + summary report" .
In the past engaged in export trade, some small and medium-sized e-commerce providers to give up the conventional export declaration procedures, but the goods as personal items, by way of express mail or post-clearance, this is done in order to save the cost of the goods formed by the cost of customs clearance, but Difficult to guarantee the logistics timeliness, but also can not enjoy the preferential export tax rebate policy.
Shi Min said that the general mode of export will be the list of summary declarations, electricity suppliers to form a monthly "declaration of export goods" to the Customs H2010 system for centralized declaration, the customs supervision in accordance with the relevant provisions of the general export of goods.