Ctrip acquired Beijing century Ming Tak Education Technology Co., Ltd.

Absrtact: In the second quarter of Ctrip's quarterly earnings call, the company's COO Sun revealed that it had recently acquired the Beijing Century Ming Tak Education Technology Co., Ltd. (hereinafter referred to as the century Matilda). According to the global travel information, Ctrip's Shanghai branch Hui Investment gu

In the second quarter of Ctrip's first quarterly earnings call, the company's COO Sun revealed that it had recently acquired the Beijing Century Ming Tak Education Technology Co., Ltd. (hereinafter referred to as "century-Ming de"). According to the global travel information, Ctrip's Shanghai branch Hui Investment Consulting Co., Ltd. was completed in June to the century, Ming Tak strategic shares, it is reported that this is the Chinese tour service industry, the largest strategic transaction, investment in the capital as the exclusive financial advisor to the transaction.

Founded in 2006, Ming Tak is a leading youth tour service provider in China. As a well-known new generation alumni entrepreneurship Enterprise in Tsinghua University, century-Ming tak to quality education for the purpose of the summer camp as the main form, with the help of curriculum guidance for the 3-18-year-old young people to provide social skills training of the overall solution. Century-Ming Tak has a comprehensive product system, standardization of the flow of activities and a complete security system, the next practice travel products distributed in the United States, Europe, Australia, Singapore, Japan, Korea and other places, so far more than 3,000 schools at home and abroad, more than 700,000 students to provide services.

Century Ming de CEO Wang Xuehui said, "Century-Ming Tak will soon achieve from group buying mode to the transformation of the business model, the rapid occupation of market opportunities, to achieve health and benign development, for the future and the capital market dialogue to create favorable conditions." Century-Ming Tak is the first to invest in the Youth tour service provider, this transaction reflects the online tourism leader on the Tour service industry prospects.

As the exclusive financial advisor for the transaction, Hu Weidong said, "Ctrip will have a positive impact on the overall layout of tourism services and the construction of multi-functional and integrated tourism industry chain in the all-round way." By this opportunity, century-Ming will soon complete the transformation from Business-to-business mode to the mode of the Business-to-consumer. ”

Ctrip's investment in the century-ming Germany is also linked to the strategy of the youth and student travel market. In June this year, Ctrip launched the "Ctrip student Travel" application in the mobile end, dedicated to providing tailor-made products and functions for the special needs of university students. The investment of the century Ming Tak means that Ctrip has cut into the wider 3-18-year-old student market.