Ctrip borrowed to make up for Europe short board

Absrtact: With the development of online tourism, the layout of enterprise channel expansion began to draw more and more. Beijing newspaper reporter yesterday from people familiar with the knowledge, the industry has been rumored to Hua Yuan International Tourism Co., Ltd. (hereinafter referred to as Huayuan travel)

With the rapid development of online tourism, the territory of enterprise Channel expansion began to draw more and more. Beijing newspaper reporter yesterday from people familiar with the information, the industry has been rumored to Hua Yuan International Tourism Co., Ltd. (hereinafter referred to as "Huayuan Brigade") to carry out strategic investment news has been basically guaranteed. As the O2O concept prevails in various industries, online travel is also intended to complement such markets by acquiring traditional travel agents. Ctrip investment in the first travel agency wholesalers, in the opening of the European market, but also by the industry as a formal and traditional travel agents to the advantages of a positive competition.

Ctrip has been the largest shareholder of China far country travel

It is understood that the industry has been rumored that Ctrip will be the United Citic Fund to China Travel Strategic investment, and the amount of money also has a lot of information said to China travel to the value of the country or up to 2 billion yuan. Although Ctrip has not commented on the matter, a person close to Ctrip yesterday confirmed the news to a beijing-based newspaper reporter. The personage said, with Cheng and Citic fund set up a joint company, to China Far Country Brigade strategic investment, which Ctrip cost 500 million or 600 million yuan, is now China far Country Brigade's largest shareholder. Responsible for carrying the degree of fake business Ctrip Travel Network senior Vice president, North China Region general manager Guo Dongjie will go to China far Country Brigade.

Cut the gap for the European market

The industry is also widely believed that after obtaining the online travel website Priceline 500 million dollars investment, hand in hand the 1.7 billion dollar cash flow's Ctrip finally began to have the movement. For the investment of China travel, the industry believes that Ctrip is its "one-stop" service capability in outbound tourism, and its powerful voice in the European market. Data show that China-far country Brigade currently for the national 120 travel agencies regional wholesalers and 3,000 retail agents to provide global tourism data services, providing a "one-stop" service model. Powerhouse Consulting CEO Wei Changren that in the past, the European market by the public letter, Caesar, China Far Country Brigade, Phoenix Holiday four wholesalers monopoly. These four wholesalers have a deep relationship with the local land-use resources in Europe, so that the cost of taking tourism products from other wholesalers into the European market is very high. This time, Ctrip investment in China far Country Brigade, obviously can use its advantage in the European market to open a gap for themselves.

At the same time also has the industry pointed out that, in view of the previous Ctrip with the way to dissolve the "adversary" case is not uncommon, it is understood that Huayuan Country Brigade chairman Zengsong at the same time for the CEO of the Hundred-way travel network, so, Ctrip also has speculation is to invest in Huayuan Country Brigade, in order to coordinate and hundred miles in the visa business competition situation. However, the hundred-way side to the Beijing commercial News reporter said, hundred-Way and China far Country Brigade is currently two independent operation of the team.

Forming product closed loop for O2O mode

In the industry, Ctrip investment is also the current tourism O2O trend. The advantage of the online tourism enterprises lies in the strong distribution ability, while the advantage of the offline tourism enterprises lies in the production of tourism products and back-end service.

Wei Changren said the acquisition of the China-far country brigade for wholesalers, compared to last December Ctrip quietly opened the tourism holiday platform sales part of traditional travel products, wholesalers can directly from the operators to take the production of good tourism products, and then attach the "big traffic" price to sell to travel agents, travel agencies only need to be responsible for gathering customers.

Wei Changren pointed out that Ctrip is currently in the platform with the merchants to take the mode of cooperation is "Commission mode", that is, the commission of the product consignment. After investing in China far Country Brigade, we can fully take the quality products from operators to the travel agency on the platform, so Ctrip becomes the identity of "distribution platform + wholesaler", and completes the closed loop on the tourism vacation platform.