Ctrip holding hands a Hey car rental continue to build one-stop travel services

Summary: Last night news, a hi car rental and Ctrip announced that the two sides have expanded the scope of cooperation, including deepening the integration of both products and services. Cooperation between the two began in December 2013, Ctrip to a hi investment 94.05 million U.S. dollars, become a hi second largest shareholder. 2014

News last night. Car rental and Ctrip announced that the two sides have expanded the scope of cooperation, including deepening the integration of both products and services. Cooperation between the two began in December 2013, Ctrip to a hi investment 94.05 million U.S. dollars, become a hi second largest shareholder. April 2014, Ctrip once again invest in a hi car rental 13.02 million dollars, the proportion of the shareholding further increased to 23%, one step Beyond Enterprise Holdings, become a hi the first major shareholder.

The previous cooperation agreement for a HI is Ctrip's priority car rental service provider, and Ctrip through its travel mobile applications to visit a HI online booking system; After this expansion, Ctrip will be a hi car rental services and Ctrip fully integrated, Ctrip will also be in the company's website, mobile end applications and a variety of offline channels to promote a hi service.

The basis of cooperation between the two sides is Ctrip has a large number of mature business traveller users, natural and car rental users coincide. Ctrip to solve the user reservations hotel and air tickets and other links, a hi solve the last kilometer problem, the two cooperation is conducive to open up the industrial chain. For a hi, with Ctrip means to find the platform, the king, the source. As for the package, it aims to develop a one-stop service program from airfare, hotel to vacation, and upgrade from OTA (online travel agency) to OTP (one-stop travel service platform).

The background of Ctrip transformation is the growth of OTA mode slowing down. In addition, Ctrip and where to go between the price war, low price is to attract users of the entrance, but the user retention is the service experience the final decision. and Ctrip CEO Liang Jianzhang has been advocating for fragmentation, personalized tourism to combat where and Baidu's standard large data stream. In order to transform OTP, in addition to a hi outside, Ctrip and car rental company to cooperate with the car, investment easy to use vehicles, strategic Holdings travel notes, the acquisition of Fast Hotel housekeeper.

Ctrip this year to invest frequently, 2014 is Liang Jianzhang mouth of the "investment year", it seems that the "investment year" has not ended. After all, Liang Jianzhang has always believed that the internet two times cold is not far away, he needs all-in. and Ctrip to quickly digest the investment before, let resources produce synergy effect.