Ctrip's High-profile march into vertical search field

Summary: Just where to go the network through TTS transformation OTA (online tour service provider) has been in the state of the pipa half cover, its powerful competitor Ctrip Travel Network (hereinafter referred to as Ctrip) but showed the determination to ota+ platform transformation. Beijing Commercial newspaper reporter yesterday

Where are we going? Network through TTS transformation OTA (online tour service provider) has been in the "still hold the pipa half cover" state, its strong competitor Ctrip Travel Network (hereinafter referred to as "Ctrip") has shown to the "ota+ platform" transformation of the determination. Beijing Business newspaper reporter learned yesterday, Ctrip CEO Liang Jianzhang has recently said that Ctrip will be all the business platform for the future. The industry is also widely believed that the realization of the impossible in all segments to achieve the ultimate in Ctrip, this may also be ready to take the opportunity to start the vertical search platform to where the network launched "head-on confrontation."

According to Liang Jianzhang, Ctrip hopes to put partners ' services into its own platform in the future. Perhaps it is because Liang Jianzhang that the next price war will be more brutal, so the announcement will be fully developed platform. An online tour operator told Beijing Commercial newspaper reporter, currently ctrip only vertical search this area is still relatively blank. Although the recent Ctrip and Priceline joined forces, but Priceline's search company kayak currently in China's market share is negligible. And in the view of these people, Ctrip ready to enter the vertical search in fact there is already a trace can be found, before either with Expedia negotiations, or where to go to the network out of "gossip", targeted at the domestic market search business. Just after Liang Jianzhang announced the matter, the industry also heard a voice, this April, Ctrip, where the merger of the "gossip" in the two sides of the CEO strong words to reject the voice of outsiders leading business. Therefore, Liang Jianzhang's voice was also considered by the industry to be unsuccessful, determined to pro-Pro.

For where to go the low-key transformation of the network and Ctrip of the high profile transformation of their respective advantages, the industry generally believe that Ctrip development platform is to better increase the number of products available for consumers to book, and where to go to the network development of direct products is to find a better profit model. But the tourism industry is ultimately a service, Ctrip development platform will be a strict selection of suppliers, and where to go to the network is to let the supplier on the platform on their own "fittest."

Powerhouse Consulting CEO Wei Changren that for online tourism enterprises, the future "platform +ota" is the general trend. Not only Ctrip want to platform business development, to where the current OTA process is also clear. From where to see the results of the network can be seen, it is expanding the ground contracting team, for the platform to provide direct signing of various products. Wei Changren also said that from the current point of view is still unable to determine the transformation of two companies who have greater resistance. OTA open platform, need to change the internal staff original thinking, working methods, and the corresponding abolition of personnel. and the platform to OTA change, it needs in the service, the transaction link to make perfect, and increase a large number of employees, which requires a small amount of expenditure. This spending is also gradually in the net of where the results of the show.