Current electric business creative products yoho! "pinch" philosophy

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; when the electric business industry is also becoming the internet giant to eat cakes, when the familiar names have been bought or injected information, Even consumers in the end of the consumer chain can feel the business giant separation of the situation. In the era of electric business initiation, these internet giants have maintained sufficient financial support to improve their services to accumulate stable users until the time comes for the transition platform. But does this environment necessarily cast the speed decay of the vertical electric dealer?

To sell fashion apparel and creative products yoho! have created their own "pinch" philosophy. In January of this year, a 30 million-dollar C-round financing from SoftBank was once again allowing yoho! to take a closer view of the industry, and then take yoho! as an example of the "division" of the concept of "power" once again subversion of the traditional "Platform vs vertical" of the district, with red children, Lok Friend Net, Blood net and so a focus on the site of the crowd became a new blue ocean.

Although belong to the crowd trend, but the competition in the circle is not inferior to the platform. Among them, the print media origins of yoho! are more familiar with the mainland consumers. From warehousing Logistics to the operation of the electric operators, such as Zozotown, ASOS such opponents still make yoho! goods feel can not slack. Accordingly, Yoho! has implemented the "90 days sold out 80%" principle, that is, any one commodity in a quarter to sell 80%, the remaining 20% to use a variety of promotional means of clearance to dump, and as a rigid indicator.

"Yoho! has goods to do is the trend of business, and the trend is to leave the universality, the basic, to ensure real-time updates and differences." If the current circle inside very hot only goods will be ' mop up ', yoho! have to do is ' pinch point ', according to Yoho! have goods President Cong introduced, "if the purchase of 10,000 pieces, only sell 1 pieces, then 80% gross margin is meaningless." For us, the more important indicator is the turnover rate, in the hard demand 90 days 80% of sales, even at the expense of gross margin must also be dumped, especially we are the trend of the Web site, need to sell fresh goods, the sensitivity of the season is the reason we use this model. ”

So, how to reach the stringent requirements of 80% sold out in 90 days? Yoho! have the goods to take special dedicated "buy hand" to complete the selection of the site to determine the basis of the important link. The mysterious profession, once thought to be "follow the feeling", is not so arbitrary. "Buyers need to often go overseas or Hong Kong and Taiwan and other trends to collect trend information, the need to combine data, but also to understand the brand, at any time with the brand design department has contact." What's the next year? What is the popular element? All must know in advance. "said Cong.