Current situation and analysis of taxi app in Singapore area

Singapore taxi app Status Pool Park Beijing friends are always complaining: a taxi is difficult, difficult to the sky. It's not just Beijing, it's as if it's a common problem in mega cities around the world. Taxi-type app's entrepreneurial boom is rolling in. Several domestic taxi-type app has become the favorite of the media, as if your phone does not install a few taxi app are embarrassed to go out. I am resident in Singapore, and once in more than 10 overseas cities have played a car, really feel that Singapore to solve the problem of taxi is quite good, there are many aspects worthy of our government, industry enterprises and entrepreneurial enterprises to learn. But on the other hand, it is the Singapore Taxi Company's innovative sense that leaves start-ups with a tiny market. The taxi app can't fundamentally solve the problem of insufficient capacity and lack of leisure time during rush hour, but it can make the information communication smoother and optimize the capacity allocation. To discuss the current situation of taxi app in Singapore, we must have a basic understanding of the taxi industry in Singapore. Singapore taxi industry features 1. High concentration of industry. A total of 8 companies, the top 2 companies are Comfort Group, occupy a market share of 65%, 4 of the largest occupy the market more than 90% of the share. 2. Strong sense of innovation and service. The top 4 companies have their own mobile app software that provides call-car service. In addition, telephone and SMS are also available. And the telephone call car service is 24 hours open. 3. The spirit of the contract is very common. After the driver is sure to accept your order, the overhead light will show "on call", which means the car is booked. The driver will not accept a taxi on the way before he arrives at the reservation. Similarly, due to the reasonable cost of the car (about 15 yuan), the vehicle arrived in time, consumers will not continue to hit other vehicles after the car. At home, due to the lack of contract spirit and the standard of fare increase, drivers and consumers can cancel an order with little loss. 4. Reasonable supply and demand. We can see whether the city's taxi supply meets demand by comparing the number of taxis per thousand people in the international metropolis. London, New York and Hong Kong are famous for the taxi problem, in fact, the most basic or due to inadequate supply. Beijing's supply is good, but because of some well-known reasons, the efficiency of taxi operation has not been completely released. That would explain why Beijing's supply is nearly 77% higher than Shanghai's, but it is still harder to catch a taxi than Shanghai. Number of taxis per thousand Singapore Taxi type app features 1. Multi-dimensional taxis all of Singapore's taxi companies offer phone calls, with the top 4 offering three kinds of phone calls, including mobile apps, text messages and phone calls. Although Singapore has a smartphone penetration rate of more than 90%, it is not convenient for older people to use mobile app to book a car, and calling a car is no doubt more convenient. Singapore's taxi type app is basically divided into two categories, I selected two representative app examples. The first class is shown in the left image(DIALCAB@SG), after entering the app is the phone number of all the companies. You can click on a number to automatically dial, and then ask customer service to help you book a car. The second category, as shown in the right image (Comforttaxi booking), clicks into the app, just type in your phone number, location (you can use automatic positioning), specific pick-up location (Pickuppoint), and choose a taxi (such as a regular or luxury car), Click OK. The whole process takes about 1 minutes. Singapore two taxi APP2. More than 99% of the vehicle's central control system is equipped with a central control system and a GPS positioning system called the car. The central control system is similar to the GPS navigation instrument. Depending on where the taxi is located, the backend server pushes the information (including the phone number, location and destination) of the customer who needs to order the car nearby to the appropriate driver. All the information will be displayed on the touch screen of the central control system, and if the driver decides to take the order, it needs to be determined. Because the central control system is cost, and the cost is borne by the taxi company, natural companies will have the power to carry out a series of innovation around the central control system to improve revenue. Drivers are also very well recognised for the central control system because they are very easy to get started with and can also increase revenue. For experienced drivers, you can decide whether to take an order in 10 seconds. 3. Standardized taxi flow If it is a taxi by SMS or app, the information will be passed directly to the taxi in the vicinity of the customer, and the car will not be able to receive new taxi information for a period of time. In this way to avoid the driver to rob a single occurrence. If you are booking a car by phone, the customer service specialist will manually enter the information and send it automatically to the nearby driver. For customers, after you have booked the car, you will not be able to make another order in the same company for a period of time. If the driver does not come over a period of time, the customer can lodge a complaint. Since the booking service is provided by the taxi company itself, the driver can be investigated and punished accordingly, thus further improving the quality of service. In China, car companies and the government to monopolize the industry resources and policies, third-party companies through the mobile phone app integration Market is still a big challenge. If large taxi companies can develop the same quality of the app, optimize their own internal taxi process, the establishment of clear standards and incentives, then the services provided must be better than the third party. A more viable strategy is for third-party companies to slowly pull large taxi companies into the circle by accumulating users and then working with small taxi companies (for example, without the resources to do the appropriate integration).