Custom products are the traditional enterprises to enter the network to buy the ticket

has been concerned about e-commerce, especially the development of the business. Jingdong Mall is a representative enterprise, but also I have been concerned about the enterprise. A few days ago, just disclosed to do the news, the two days, and the news that the East and Acer jointly customized 10,000 notebook computers, only in Jingdong mall sales. Jingdong related leaders also said to the media, the future Jingdong mall 50% of goods from customization.

Many people are not unfamiliar with the channel-agreed-upon products. In supermarkets such as Wal-Mart and Carrefour, we can see a lot of custom products. For example, Wal-Mart jeans, Carrefour's rice and so on. Jingdong as a business enterprise also adopt merchandise customization, in the end what is the purpose, from which we can see the development trend of the industry?

Custom products can solve the problem of the traditional enterprise entering the internet shopping

As E-commerce hits, more and more companies want to join in. Whether it is home appliances, PCs, or clothing, department stores, want to use the form of light companies to sell goods. But they are facing serious problems with their right-hand people, because most of the sales in many companies are in traditional channels. And decades of traditional channels to build, not easy to give up.

We also see Haier, TCL and other enterprises have opened their own online shopping malls, but the price of goods set more than the Gome Suning sold more expensive. Borrow these traditional business owners say: "To prevent the chain of goods and dealers complain!" "As we all know, the cost of network sales is far lower than the traditional channels, so you can sell low prices, but the traditional enterprises do not dare to do so, because dealers will trouble, do not buy."

Jingdong Mall has experienced this kind of thing. A well-known brand projector in Jingdong Mall on the price than the traditional channels of nearly thousands of yuan, the result of the brand has to send a statement that does not guarantee the network sales of Low-cost projector is authentic licensed. This thing reflects the traditional enterprise to do business, fearing contradictory mentality.

Through the customization of goods, can be a good solution to the traditional business to do e-commerce worries, because different product models, so will not lead to online and offline direct competition between the dealers are also speechless. Maybe the enterprise just change the name of the model, or simply change the appearance of design, do not need to redesign the design.

Customized goods can increase profitability for business and brand manufacturers

We all know that the biggest advantage of the current sales of business is low prices. Jingdong Mall on the current part of the commodity compared to the traditional channel low about 30%, the reason can do low prices, because the net purchase cost is relatively low. And now consumers choose the main reason for online shopping is not convenient, but low prices, so to ensure that low price is to obtain the user's premise.

But in the guarantee of low prices, but also greatly reduce corporate profits. Jingdong Mall Although annual sales reached 4 billion, but the book profit is not much. And if product manufacturers want to sell on the business, they have to offer competitive prices, which also lowers their profitability. Without profit there is no living space, can not continue to develop, so do not use the sacrifice as a prerequisite.

Through the customization of goods, can greatly reduce advertising costs, research and development costs, channel costs, so as to ensure that at a low price, but also a significant source of profits. It's like Wal-Mart and Carrefour are taking the road of customizing goods to get a higher profit margin.

NET goods and offline goods will be clear between the network shopping market to mature beginning

Since online shopping is done via the Internet and PC, all online shopping data is stored in the database. By investigating these data, we can find out some characteristics and needs of the users, and then tailor the goods to these needs, so as to locate the users more accurately.

It may seem that the net goods and offline goods are not much different, in fact, otherwise. With the large-scale development of business, net goods will inevitably and offline goods have a certain degree of separation, at the same time more and more enterprises will be customized through the way of goods into the internet shopping. In time, the net goods will become a kind of, will also be the main body of the net buys goods.

When the net goods popularization, and forms own brand influence and the consumer cognition time, the net buys the nature to mature. China's online shopping market is expected to be as high as 490 billion yuan in 2010, but online shopping is still only a small part of Chinese consumer spending, still not mainstream. With the maturity of the net goods, the net buys becomes a habit, the net buys the market to occupy the overall consumer market 10% above the time, the net buys the market to enter the glorious period and the eruption period naturally, then the net purchase scale is not only 490 billion. We look forward to the arrival of that day!