Dangdang began to punch out service cards

Guoqing always like to create some "trouble" on Weibo, in fact, this is not an opportunity to promote when? As for and Changdong "saliva" harmless, as long as we really can learn from the microblog when the changes in fact is enough. Of course, we are concerned about the guoqing, in fact, more or more of the time when a concern, this listing of enterprises will be the future of the enterprise, especially when the online shopping has become a popular way in today's society, when any changes will cause market attention.

Recently, Dangdang launched the logistics of the "flash plan" in seven cities to open the day Tatsu services. This is a commitment to service, and it also shows when the user's experience and needs are valued more and more. It is reported that, since April 6, Dangdang will be in the warehouse location in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Zhengzhou, and other seven major cities open "day, up". In addition to large orders such as group purchase, the above City Dangdang customers successfully submitted the order before 11 o'clock on the day, merchandise can achieve http://www.aliyun.com/zixun/aggregation/37041.html "> on the day of delivery.

When the market competition is more and more intense, many times is to see whose service is better. This is the fundamental to attract users. Dangdang with its own storehouse location advantage, play fast door-to-door strategy, is to compete with competitors speed. When we are in the supermarket choice shangyou doubt, if you can achieve the day door-to-door service, what procurement can not be achieved through online shopping?

This is also when promised to put more market costs on price concessions and improve customer service, one of the important elements is the phased launch of the "Flash plan" for logistics acceleration, and the launch of the "Day of the Day", which is part of the Blitz, is also the first major step in fulfilling the pledge to enhance the service.

Guoqing also said, "The price war should play, but we will not take the initiative to launch price war, I am more willing to initiate customer experience war, logistics speed war." At present, price war and service war will be the important weapon of online retailing. "Guoqing that the more concentrated the logistics, the larger the scale, so there will be faster response speed and lower cost rate." When the reason to dare and be able to launch in the core city of the day, the day of delivery of the service, dare to introduce free door-to-door return, refund and other services, because when after years of layout, has been structured in addition to China post foreign countries to date the largest distributed Logistics Express network, This express system can not only meet the needs of the book users, but also to meet the growing demand of department stores users.

If you simply look at the price war, then both the business and Consumer-to-consumer can not compete with group buying, but the market is not simply to pursue cheap prices. In fact, more times, people are also balancing more services. such as integrity, product, distribution, logistics, return and so on are considered factors.

In fact, the price-oriented online shopping model has gradually changed to the balance, the price is on the one hand, how to make users faster and more convenient to get the goods, so that the national user's no difference in consumption, and increasingly become the core of the core proposition of service consumers. In the constant competition with Jingdong, when it is in their own way to let users learn to choose. This is a kind of more concessions, including to provide users with more procurement services to meet the enjoyment. If you can continue to extend this way, in addition to these mainstream cities, in other cities can also introduce more convenient service, then the user choose to be the chance of becoming more and more. And after the accumulation of users will also be in the market to get more opportunities for participation. And then get more opportunities in the stalemate with competitors.