Dangdang Internal Annual Strategy Conference: Guoqing strategy for attack

　Sina Science and technology news March 24 afternoon, according to Dangdang insiders revealed that a few days ago in Dangdang internal annual strategic meeting, Dangdang CEO Guoqing the 2014 overall strategy as "offensive."

This "attack" strategy is the first step is to play a low price discount card, today Dangdang home quietly jump to the "tail goods sinks" page, with the whole station resources to the end of the channel back, hope to use low-cost strategy to gain market share.

Dangdang last year to rely on the "tail goods" special sale channel in the apparel category to get a breakthrough, and put on their own "fashion electric Dealer" hat. Dangdang insiders said that 2014 will continue to masterpiece "special selling" concept, and other platforms to the difference between the competition of electric selling point.

According to a line brand channel Distributor, dangdang requirements of the end of the channel all clothing brand is the same period of other platforms (especially the cat, only the goods will be on the same price of goods 80 percent.)

For such a tough price policy, the channel has also said that the implementation of a lot of difficulties, but he said "Dangdang believes that if the price is less than other platforms, it is not a ' special sale '."

The special sale of clothing for Dangdang is important self-evident. According to Dangdang recently released in the fourth quarter of 2013, after the loss of 9 quarters, Dangdang finally regain profitability, especially platform business overall growth remains strong, year-on-year revenue growth of 154%.

One of the core clothing, baby child category growth over the overall growth of the platform, clothing category sales have accounted for more than 50% of the platform GMV. According to current growth rate, it is expected that the 2014 Dangdang clothing single category sales will be expected to surpass books. and the sale of special channel clothing sales have accounted for more than 40% of clothing sales.

Just earlier this month, in addition to clothing shoes bag, Dangdang also will book, home, pregnant baby and other categories into the tail products sink platform, hoping to increase the competitiveness of the platform. 2014 Electricity Dealer price war will be in the Clothing special sale field again to ignite, will become this year electric business market one big aspect. (Lin)