Dangdang: Introduction, walking out

Absrtact: Jiuxian nets, Amoy shoes nets, Amoy, le Bee and other e-commerce has settled into Dangdang, and Dangdang also in the days of cats, QQ online shopping platform open shop. Dangdang CEO Guoqing in the eyes of the online stall is not afraid to congregate recently, Jingdong Mall, Suning easy to buy, cat and other electronic business

Jiuxian nets, Amoy shoes nets, Amoy, le Bee and other e-commerce has settled into Dangdang, and Dangdang also in the days of cats, QQ online shopping platform open shop. In the eyes of Dangdang CEO Guoqing

Online stall is not afraid to congregate

Recently, Jingdong Mall, Suning easy to buy, cat and other E-commerce to join the price war, Dangdang but ajar a gun, do another thing--"introduction, go Out": In the days of Cats, QQ network shopping platform open shop, to attract gome, Jiuxian nets, Amoy shoes nets, Amoy, Lok Bee and other E-commerce settled. In this respect, Dangdang CEO Guoqing said, from the online bookstore to the online supermarket and then to the shopping center, today's Dangdang is by vigorously open platform, category expansion and the introduction of electronic books, own brands and so on to a gorgeous turn. He said: "2013 Dangdang to become tens of billions of dollars of the scale of general merchandise E-commerce site, and realize the scale of profit, long-term goal is hundreds of billions of E-commerce empire." ”

A good platform is like a prime location.

Although "open" is the key word of the internet last year, but this year, the industry's most open to the number of Dangdang. In the first half of this year, Dangdang in 3 C, clothing, footwear, alcohol, food and other department stores "lead shop" aspect of the intensity is significantly larger than in previous years, Gome, Jiuxian nets, outlets, Donson, di-letter, Amoy shoes nets, Amoy, Lok Bee and other vertical E-commerce has settled into Dangdang. Guoqing said: "The stall is not afraid of crowding together, the introduction of Third-party businesses to help rapid scale." However, we will choose the business, positioning midrange and middle-end, will not take all, selling law will also be different. Simply put, the service must be good, 0 tolerance for fakes, affordable. ”

Not only "Please come in", Dangdang also actively "go out". For example, to a Amoy network Open Data interface, to join the latter's one-pass system, in the days of cats, QQ online shopping platform Open shop, the exclusive operation of the QQ network to buy books channels, QQ network to buy mother and child channels. Dangdang This series of actions also give a feeling: is not the flow of Dangdang itself, or by pulling sales to decorate the performance of listed companies?

In this respect, guoqing to the reporter Chen his own idea: "Tencent, the cat traffic is very large, like a good real estate developers like a lot of gold, Dangdang ' go out ' like to go to the golden spot to open a large shopping center. As long as it is able to bring people a good lot of traffic, Dangdang will be settled, so as not only to increase sales channels, save marketing costs, but also promote sales. He also said that the other platform Dangdang, will be in the price, service, promotion and Dangdang to maintain the same, will not appear about game.

On the open road, Dangdang has actually gone further. It is reported that Dangdang platform advertising has been open to Third-party E-commerce, Dangdang is preparing to add Chinese shopping website navigation kinetic Energy in the navigation bar, to provide navigation services for other e-commerce. In addition, Dangdang is also brewing to the third party E-commerce Open logistics and distribution services.

The impact of billions of dollars next year

Guoqing that e-commerce scale expansion is not simply to add a category, not today to increase the watch, tomorrow to increase cosmetics, clothing and shoes will be increased, but also is not simple customer service better, faster delivery, goods packaged a bit better, but to solve two problems: personalized recommendation and cloud computing; Differentiated social e-business. At present, Dangdang is considering using the QQ group model to develop community applications based on interest. In the recent past, Dangdang also launched its own research and development of E-book readers "see", plotting to establish a "content + Terminal" profit model, to achieve the bundling of paper books and E-book sales.

If you say, Dangdang open platform focuses on scale expansion, rapid expansion of category and increase order volume, the development of new business focus is more to achieve scale profitability. In Guoqing's view, E-commerce to do a large number of benefits, such as the completion of one-stop shopping, reduce procurement costs. But the scale is not equal to the strong competitive advantage, the online shopping center is the Trans state, the Cross category competition, a certain category only has the competition superiority in the retail market share aspect. For example, Dangdang's book business accounted for 20% of the industry's share, there is a rule of power, you can enjoy the competitive advantage of scale, but this category in the department store is not uncommon. Dangdang's goal is to become tens of billions of dollars in the scale of the general merchandise E-commerce site, and through the refinement of operations, every two years to achieve its absolute leading position in a category.

Guoqing predicted that consumer goods have about 8 trillion yuan in total retail sales, but the growth is very slow, while online retail accounts for 2% of the total retail, that is, 160 billion yuan; In the next 3-5 years, the proportion of online retail sales in total retail sales will increase to 10%, the top 4 E-commerce giants will carve up 800 billion yuan sales. So, Dangdang to do sales of hundreds of billions of E-commerce empire. ”