Dangdang pay attention to the third party platform, to the business to eat assurance

"From the beginning of this June we are self-employed part of the reduction of the category, it shows that we attach importance to the Third-party platform," in the recent Guangzhou Investment Fair, its CEO guoqing to the business to be settled to eat a reassuring. He also revealed that by the end of this year, when 4,000 new platform will be added to the business, so that the total number of businesses reached nearly 8,000.

Reporters noted that "department stores" and "platform" is the Dangdang to the integrated Electronic Business transformation of an important strategy. Earnings data, the first quarter of last year, Dangdang platform revenue only 199.6 million yuan, the same time last year when the platform revenue growth rate of 159%-200%.

According to the introduction, at present, when the third party platform on the line has more than 3,000 high-quality business, with the cat category TOP100 more than 50% of the overlap, some of the category even in 65%-70%. Guoqing revealed that in order to further support the platform for businesses, when the previous has been opened for businesses when the Alliance channel.

"In the past when the platform most of the merchants themselves inventory shipments, and by the first quarter of next year, third party merchants can choose to store the goods in the warehouse, or business to operate, pricing, promotion, but all the production and processing in the warehouse until the final distribution to the When. Guoqing revealed that at present when in the country 11 provinces and cities have 21 warehouses, the total area of more than 500,000 square meters, these warehousing facilities will be open to businesses in the future, businesses can also enjoy the Dangdang cod (C.O.D.) services. In Guoqing's view, the advantage of the shop-type joint venture is that it can make up a customer unit price, while also improving delivery speed.

According to the reporter understands, when has 70% users all use the Cod service, it provides this service in more than 2000 cities, the provincial capital city besides Xinjiang, Tibet outside all covers, covers more than 90% county-town, more than 10,000 village towns. In fact, in order to fully sprint platform business, starting from June 1 this year, Dangdang's proprietary business has been gradually reduced varieties, reducing the category, has now stopped the clothing proprietary business and its own brand business, instead of all the introduction of Third-party sellers.

It is noteworthy that when the investment meeting on the entry threshold also made related adjustments, the abolition of the cable must be operating experience of the ban, hoping to attract more outstanding enterprises and common development. This may mean that Dangdang will tilt more resources to third-party platforms. Dangdang Senior Vice President Yao Dan also revealed that in the second half of this year when more TV plans will be arranged.

In addition, Yao Dan Discovery platform and proprietary in the operation of the difference, in order to facilitate the platform to communicate with users, its recently opened when the self-production IM (instant messaging). At the same time, when also in the warehousing and logistics aspects of the ping Taiwanese companies to provide differentiated services of cod.

Of course, Guoqing also admitted that the current distribution problem has not been fully resolved, "which is the natural drainage, which is the cross marketing, which is personalized through the mail, which is the regional store, give me one months time, must be solved this matter."