Dangdang Weibo hints or will launch internet banking products

The voice of China, "Evening News" reported that February 14, the day of the two electric merchants, Dangdang and shop 1th, choose on this special day in their respective official micro-blog played a close interaction, triggering the attention of many netizens and infinite conjecture. One is China's largest book retailer, one is China's e-commerce industry, "online supermarket," the founder, whether the two really will lead the success of the hand? How will this affect the pattern of China's electricity business?

Dangdang Weibo hints or will launch internet banking products

Yesterday 10 o'clock in the morning, Dangdang published an intriguing official microblog, Weibo only four words-"1 born what". It's worth noting that 1 uses Arabic numerals 1, which matches 1 of store 1th. Almost at the same time, store 1th, the official microblog, also released a four-word microblog, "When Love Is Love." Uninformed netizens see this mindless micro-blog, message asked: "Small is not the wrong micro Bo?" "," the number was stolen! Who did this to you!? "But at the same time concerned about the two electric dealers to see at a glance, and jokingly called this is the two-strong intimate interaction of the" hidden head microblogging. There are netizens on the micro-blog @ each other and said that you have a good plan? There are friends who wish to say that you together. As early as one months ago, has been the Dangdang and shop 1th strategic cooperation message. Said Dangdang will and 1th stores each other, in addition to Dangdang book may be located in the 1th store, 1th stores of food will be settled Dangdang. So the microblogging interaction, let people speculate, whether the cooperation between the two sides is a foregone conclusion. Reporters call Dangdang related people, he said that there is no official news can be released.

Dangdang: This is something we're not going to disclose, because I see someone on the internet is also guessing what the February 18, shop 1th How to do, I think now we can respond is to see the actual situation, because now we do not have such news, to confirm that this matter is indeed there is such a thing. Because you know there were rumors years ago, but we didn't respond at the time, so I can't say anything about it right now.

In this respect, e-commerce observer Ruzenwang said that the possibility of cooperation between the two is very high, and if each other, will produce 1+1 greater than 2 effect.

Ruzenwang: When you're in store 1th, you should say that both sides are doing very well in their respective areas, but now, for example, in the area of cosmetics vertically like the only products, Le Feng They have done a good job. That may be in the home appliances have been Beijing east, Xun, Suning, Gome played almost. So each food category, we all have their own advantages, at this time according to the conventional mode of business, the competition will be very big. So this convergence of platforms may accelerate the role of 1+1 greater than 2, and may be a means of improving competitiveness with other electric dealers.

Ruzenwang said that the cooperation between the two electric dealers shows that the current competition of electric dealers is becoming more and more white-hot, the small electric business is difficult to survive, and the big electric business is also constantly merging.

Ruzenwang: There are some changes in the pattern, because now only goods will already be the equivalent of the holding of Lok Feng, in fact 75% is absolutely holding the already. Therefore, the competition in the market now with the weakening of web activities, not so many new shopping netizens, so the competition among giants is more and more intense. Maybe the small have no ability to survive, are to be eaten by giants, now look if when with 1th stores to merge, they may form a in the books, food, mother and child, clothing are relatively strong Commonwealth, may be similar to other electric dealers may produce some pressure.

Yesterday 1:58 P.M., Dangdang also issued a micro-blog said: "What kind of investment can reach 10%?" February 18, the answer is revealed! "And with graphics and text, the irony of the current Internet financial products are difficult to meet the promise of high income." Everyone speculated that Dangdang also want to launch their own investment products put? And can the yield reach 10%?

Ruzenwang: If that's true, it's like rumors, because the last time the product also said to reduce strategic investors, strategic investors must be able to play a role in its strategic structure. If he wants to buy a stake, he must come with cash, because what's missing is money now. Because a lot of money has been spent on price wars in the past few years, he now has a lot of ideas that are in fact a lack of financial support. So if the money comes in, for example, in health, in the category of expansion, he will be able to achieve their own ideas.

However, there are marketers, Dangdang and 1th shop Valentine's Day "ambiguous" interaction, do not rule out just a whim of the marketing hype, after all, the electric business site to borrow "Valentine's Day" and other marketing hype is already commonplace. such as Valentine's Day, double 11 singles festival, such as young people, has long been the most active marketing hype node, this Valentine's Day in addition to Dangdang, 1th stores, other electric business sites have launched a marketing campaign to attract attention.

and the actual situation of Dangdang and a shop, February 18 may be able to see the outcome.