Dangdang's total net revenue rose 31.3% in the second quarter to 1.9608 billion yuan.

Absrtact: August 14, Dangdang released the second quarter earnings data show that Dangdang second quarter total net revenue growth of 31.3%, to 1.9608 billion yuan, net profit of 28.8 million yuan, the same year. The second quarter Dangdang realized total Revenue (GMV) of 3.3 billion yuan, which

August 14, Dangdang released the second quarter earnings data show that Dangdang second quarter total net revenue growth of 31.3%, reached 1.9608 billion yuan, net profit of 28.8 million yuan, the same year.

Dangdang in the second quarter to achieve total revenue (GMV) for 3.3 billion yuan, including clothing, such as platform business to 1.43 billion, continue to maintain a strong growth of 82%, the same period to achieve a net profit of 28.8 million yuan, a record of the highest value.

Dangdang's net profit of 28.8 million yuan in the second quarter was 14 times times that of 2 million in the first quarter, compared with a loss of 64 million in the same period last year. The first half of Dangdang net profit breakthrough 30.8 million yuan, after the listing of the first year (2010) annual profit. And 2011, 2012, 2013 Dangdang is three consecutive years of net losses, respectively,-228 million yuan,-444 million yuan, and-143 million yuan.

Platform business continues to grow high apparel turnover exceeds 50%

Earnings show, Dangdang two-quarter clothing day hundred other Third-party platform transactions to achieve 1.43 billion yuan, an increase of 82%, growth and scale continue to lead a large book business, but also higher than the industry average growth rate.

The second quarter Dangdang continued to exert a large force of clothing category, in the PC and mobile end of the synchronous launch of "New Flash purchase" channel, strengthen the clothing sales business, including Cardanton, Cardin, the United States, Granville, south of the cloth, such as the first line of outstanding brands also in the current quarter.

The figures show that apparel category trading is growing faster than the platform, with a two-quarter scale exceeding 50% of overall platform turnover.

Second quarter of the book business through the depth of supply chain advantage to tap the potential of quality customers to achieve revenue of 1.356 billion yuan, compared with the same period last year 43.5%, net profit margin than the United States excellent products, creating a mature category of high growth myth. Easy view data show, Dangdang online book retail share continues to climb, leading position can not be shaken.

Gross profit margin and innovation high wireless service upgrade fast

Earnings show, Dangdang two quarter fine operation level continued to improve, margin continued to maintain a small steady growth in high, up to 18.3%, this is the highest value in three years, but also since 2013 Q1 Dangdang gross profit margin for six consecutive quarterly stability in more than 17%.

Dangdang wireless business in the two quarter to get a rapid increase in the number of mobile phone users nearly 1 million, June wireless orders accounted for 22%, the peak of more than 35%.

Dangdang Chairman Yu said: "Dangdang in the two quarter to achieve customer experience and financial improvement of the double harvest." Wireless end of the emerging, user experience is getting better, will be the next step for the development of Dangdang lay a good foundation. ”

Dangdang's share price continued to rise since May, up 77% per cent as of August 13. Citigroup also recently set Dangdang's rating as "buy". (June Ming)