Deep thinking behind the rapid development of ultra-high definition TV

No matter which industry, the constant search for new development points, stimulating point, can promote the industry's progress. This is especially true for the technology industry. As a high-tech industry, TV industry is facing the shortage of new growth point and the lack of technical highlights. When 3D, intelligence, clouds have become the standard features of television, it seems that the television industry can no longer find any additional gimmicks, features to impress the increasingly picky consumers.

Finally, television returned to the nature of its survival, development-quality. At present, at home and abroad http://www.aliyun.com/zixun/aggregation/9739.html "> TV manufacturers under the joint promotion of ultra-high-definition TV, that is, 4K TV with a faster speed in the global popularization, has become a new bright spot in the television industry. As a new highlight that will bring consumers back to the living room, Ultra HD TV has a very important responsibility. But when we see the rapid development of Ultra High-definition TV, we should also see some problems behind it.

Ultra-high Definition TV to grab the market quality

Whether it is from the store sales, or from the data report, you can see that the current television market growth has been powerless, even in some time there have been setbacks. Therefore, the television industry urgently needs to undertake the transformation to upgrade. In this process of transformation and upgrading, the most important thing is the quality of the upgrade. Other such as energy-saving, intelligence, etc. are in the quality improvement based on the extension, belong to value-added. It can be said that the improvement of television quality is not only the only way to the evolution of television itself, but also the television industry can realize the important factor of leap.

As the first screen in the consumer's life, quality is the first instinct for consumers to buy and choose TV, and the Super High-definition TV is able to improve the quality. Therefore, Ultra High-definition television has become a new hot spot in TV industry. In addition, from a technical and investment point of view, the production of ultra-high-definition TV LCD panel, compared to the previous large OLED panel is relatively easy, and the need for additional investment in less money.

Ultra-high-definition Television in the development of this year is astonishing, according to the monitoring data showed that as of June 2013, ultra-high-definition TV in the LCD TV penetration rate reached 0.86%, and 50 inches above the large size of the TV in the penetration rate is 3.39%, This benefits from the increase in upstream shipments and the falling price of terminal sales. At the same time, according to the statistics company forecasts, in 2013 years Ultra High-definition television shipments will reach 1.59 million units, the permeability will reach 3%. In the future, the development of ultra-high-definition TV will be accelerated to 3721.html ">2014 annual sales will reach 6 million units!" In the case of a 5%-6% increase in the overall TV market, the market growth rate of ultra High-definition TV is very alarming, and it gives the TV market a shot in the arm.

A lot of problems to break the shackles

Although Ultra High-definition TV with its fast penetration speed, has become the TV industry life-saving straw, each TV manufacturer is sparing no effort to launch their own ultra-high-definition TV products, and price war and other ways to seize the market, but in the fast popularization of Ultra High-definition TV behind, we should also be sober to see, in fact, there are many problems. All these problems are faced by TV manufacturers, which have become the shackles of the development of ultra high definition TV, and only by breaking these shackles can the Super High-definition TV show its explosive development.

The first problem to face is that domestic and foreign manufacturers in the electric Ultra high-definition Television development of the road of concern. Relatively speaking, the domestic TV manufacturers to participate in a strong sense of momentum, but foreign television manufacturers such as LG, Samsung and other ultra High-definition television market has reservations. This is because the domestic TV manufacturers urgently need to change, and foreign brands have differentiated competition, followed by the price problem, the price is still the popularity of ultra-high-definition television bottlenecks.

Although the price of super HDTV is still becoming more and more pro-people, but, after all, relative to traditional high-definition TV, the price is not expensive, consumers generally do not want to bear such a high price; Finally, the content of Ultra High-definition TV is relatively scarce, although many TV manufacturers are using 2K 4K technology to solve, but in general, The content is not yet sufficient to ensure daily viewing.

However, these problems will have a corresponding solution, it will take only time. For example, with the improvement of the quality rate, the future development of Ultra High-definition TV panel bottlenecks will be broken. According to the data forecast, by December 2013, ultra High definition TV panel will supply more than 400,000 pieces a month. At the same time, with the gradual release of panel capacity, the final sale price of Ultra High-definition TV is expected to be more pro-people, which will play a final role in the popularization speed of Ultra HDTV. Content, and Ultra High-definition television sales are in direct proportion to High-definition TV sales are high, content producers will naturally increase investment. Conversely, the increase in content will also promote the popularity of ultra-high-definition television. (Sci-fi galaxy/text)

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