Dell Improved Channel Partner Program adds four new software certifications

[Tenkine server channel November 27] Dell recently announced improvements to its channel Partner program, including the addition of four new software qualifications to upgrade its Partnerdirect Partner program from a software perspective.

Dell Partnerdirect Partner Program upgrades highlight Dell's commitment to assisting channel partners with simple harmonization sales end-to-end solutions and helping them expand their scope of cooperation and increase their revenue-generating potential. In addition, partners who sell Dell hardware and software are eligible to be promoted to outstanding partners (Premier), while partners focused on a single business scope can be promoted to outstanding partners through their seniority. Kace, Appassure, and SonicWALL Partners have completed the transition in the early stages of the entire planning lifecycle, fully aligned with the four software features launched recently.

Historically, the Dell Partnerdirect Partner Program focuses on supporting and facilitating the hardware sales business of Dell Partners. Over the past year, Dell has taken a positive development strategy: to deliver scalable enterprise-class software offerings for data center and cloud management, information management, mobile office management, and security and data protection applications, and to enrich its portfolio of solutions, Designed to create a full-service end-to-end IT Solution provider for Dell. Today, Dell's software division has become one of the world's largest software companies, with 6,000 professional software personnel worldwide, with sales up to $1.2 billion trillion, and 90% of the Fortune 1000 companies as Dell software customers.

Dell Software Partnerdirect Qualification

The upgraded Dell Partnerdirect Partner Program sets different requirements and revenue thresholds for software partners, dividing them into excellent partners (Premier Partner) and priority partners (preferred Partner), Enables Dell to better meet the needs of various channel partners, including selling software, hardware, and partners that sell hardware and software at the same time.

Partnerdirect provides channel partners with a specialized learning path to help them master professional skills and stand out from many partners to improve their revenue and competitive advantage.

Recently introduced the latest software qualifications include:

· Security: Includes identity authentication and access management, as well as network security, terminal equipment and email security

· Systems Management: Includes client management, system performance monitoring, Windows server Management, virtualization, and cloud management solutions

· Data protection: Includes enterprise data backup/recovery, virtual protection, application protection, and disaster recovery

· Information management: Including database management, business intelligence analysis, application and data integration, and large data analysis

Dell Software Partners can now take full advantage of the key features of Partnerdirect, including:

· Enhance the revenue potential through new approaches to excellence in partnership, including the composite capabilities offered by partners selling Dell End-to-end hardware and software products

· Awarding training and sales achievement rewards through Dell Partner AdvantEdge

· Marketing and marketing Development fund support for potential customers

· From Certified Partner Resources Desktop (Certified Partner Resource Desk) Butler-grade white glove support

· Free or inexpensive high value online training or tutor-led training

"The release of these software features marks Dell's brand new start, which is a great opportunity for partners to take full advantage of Dell's hardware and software capabilities," said Barrie Sheers, vice president and general manager of the software division at Dell's Asia Pacific and Japan regions. We offer many new advantages to our partners in the Asia Pacific and Japan regions to help them develop their revenue potential and customer relationships. We are heartened to be able to participate in such partnership programs and to create the limitless possibilities for delivering end-to-end solutions. It was a great victory for us. ”

The four software certifications are now available to all Dell Partnerdirect Partners, providing training on new qualification requirements and learning paths. Qualification training includes a wealth of role-playing courses that allow partners to understand and learn more important content. The training is currently taught in English and will be available in Japanese, Korean and Simplified Chinese versions in February 2014.

Market Opportunities

Dell's Partnerdirect software upgrades feature enables Dell's channel partners to take full advantage of the huge opportunities that are in the growing marketplace. Recent research shows that partners have good business opportunities in the areas of system management, cloud technology, data protection, and access management:

· The Gartner report shows that IT operations management software grew 5% in 2012, earning 18 billion dollars [1]. Gartner also found that enterprise-class distributed system backup/Recovery Software 2012 market value of 4.4 billion U.S. dollars, is expected to increase to 6.8 billion U.S. dollars in 2017, five years of annual composite growth rate of 9%. [2]

· The Harvard Business Review found that over the next three years, 85% of companies will have a significantly higher level of cloud technology use. [3]

· IDC research found that 2012 years of identity certification and access Management (IAM) market value of 4.4 billion U.S. dollars, five years of annual composite growth rate of 9.4%. [4] Dell's market share has increased by 27.1%, becoming the eighth largest IAM manufacturer in the world.