Dell Liu Yan: The application of customized servers in the Internet industry

The importance of Internet Enterprise data Center

Internet technology since the invention has gone through more than 40 years, from the 1969 Arpanet Network, 1986 TCP/IP technology nsfnet Internet, to now the total number of Internet users in the world 2.1 billion scale. The huge number of Internet users has created a huge demand for Internet services, requiring an oversized data center for its services, and according to statistics, 555 million web sites worldwide run on servers in these data centers. This is a fully open and competitive market, the Internet companies in the revenue level of full competition, but also attaches great importance to the internal operation of the enterprise level of comparison and competition.

For Internet enterprises, data center is no longer a cost center, is no longer a support center, the data center is the core business platform of Internet enterprises, providing the Internet enterprises the most important products, namely Internet services. Data centers for Internet companies, like factories for production-oriented enterprises, its importance is self-evident.

Internet business needs for data center servers

In response to the rapidly growing demand for data centers in the Internet, Dell set up a data center Solutions Division (DCS) in 2007 to provide customized services for large and medium-sized data centers. Through in-depth knowledge and professional services of these large and medium data centers and their Internet businesses, Dell concludes that the focus of Internet businesses on their data center servers is three:

1. The need for rapid expansion of the infrastructure, the growth of the business model of the Internet is abrupt and high-speed, when the rapid growth of business demand can rapidly expand the infrastructure to provide the corresponding service capabilities;

2. A large number of centralized server devices that are expected to be deployed in remote data centers have excellent long-range operational capabilities and can be used to simplify the local management functions that are largely unused;

3. It is hoped that the overall operating cost of the data center will be saved, thus helping Internet enterprises to gain more profits and occupy a favorable competitive advantage in the competitive market.

Customized servers meet the main requirements of the data center server

Dell DCS Division for the Internet enterprises in these three areas of demand, delivers optimized hardware design, pooling computing, storage, power, and cooling resources into a single hardware resource pool, revolutionized the sharing of infrastructure products, and elevated efficiency, computational density, and system scalability to a higher level. Customized servers are efficient ways to reduce total cost of ownership (TCO) Low data center operating costs in terms of energy efficiency, system expansion efficiency, and computational density.

DELL PowerEdge C6220 Server, 4 dual Xeon e5-2600 servers only occupy 2U rack space, consume lower power consumption, server between nodes run independently, configuration more flexible. Mainstream models in the Customization field.

First, a customized server is designed with a modular, high-density design that brings together all computing and storage resources into a single resource pool in a single chassis to achieve power and cooling sharing. The number of server nodes in one enclosure that is twice to four times times the size of a traditional server takes up only the same amount of space. When the business demand grows, it can easily put more server nodes in the space of the limited self-built or rented room, and replicate by Modularization to realize the rapid expansion of the infrastructure.

Second, customized servers, based on customer needs, strip out some of the less common local management functions, enhance remote management of the server, provide standard and open IPMI management interfaces, support remote scripting, and enable administrators to remotely manage large-scale server clusters at the same time. At the same time, the customized server provides remote server LEDs that can be turned on or off remotely to facilitate site maintenance personnel to quickly locate server nodes.

Third, the customization of the server through the reduction of space occupancy, the self-built computer room enterprises can save room construction and area occupancy costs, the rental of computer room enterprises can save the number of rack rental. At the same time, based on shared infrastructure design, the number of power supply is reduced, the conversion efficiency is improved, resulting in higher cost efficiency and power allocation efficiency; The number of fans is smaller, the blades are larger, and the thermal efficiency is higher. Reduce the hardware cost and weight by streamlining the chassis metal frame and mechanical components Customized server from the density, power consumption, refrigeration, weight of various aspects of the server to reduce operating costs, so as to save the enterprise operating costs, based on unit time and node operating cost savings, can be calculated for large-scale server clusters 3-4 years, 365 days, 24 hours of uninterrupted operation of the huge savings generated.

Application and prospect of customized server in Internet industry

By customizing server technology and Products, Dell DCs provides a flexible, Low-cost data center infrastructure for large internet companies such as Facebook and Amazon to help them innovate based on their data center server usage and unique application requirements. In the procurement of server products, choose to meet their own standards of personalized products. China's Internet industry leader in the data center has also adopted a large area of customized server products. These leading companies have tasted the flexibility and low cost of customization, and in the future, there will be more and more Internet companies making customized demands on servers in their data centers.

DELL PowerEdge C5000 Series servers, 3U of rack space can be placed 8 or 12 Xeon E3-1200 servers, equivalent to the traditional 1U server 4 times times the density, ultra-low power, especially for Web 2.0,cdn,hosting. A lightweight server for custom domain.

In addition to these large-scale Internet enterprises, Dell DCS Division also provides customized server products to small and medium sized Internet enterprises. Dell DCS division from the previous for large-scale Internet enterprises customized 50 variety of servers, carefully selected at the same time for small and medium sized Internet enterprises, 5 servers, into the standard product line, named the PowerEdge C-series server, specifically for small and medium-sized Internet enterprises. Small and medium sized Internet enterprises can enjoy the flexibility and low operating cost characteristics of customized servers without having to bear the cost of custom research and development.

From the above analysis, we can see that customized servers with optimized performance, density, weight, power consumption characteristics, for customers to save total cost of ownership (TCO), in the long run, as customized servers in the Internet enterprise widely used in the provision of the same computing power or Internet services, in the case of the use of less space, Energy, environmental resources. The Internet industry as a whole will be more energy-saving and environmental development, customized server will have a long-term impact on the internet industry.