Department stores for new dealers price war home

July 22 News, although 6.18 of the electric power business did not appear in the expected hot, but this year the main melody of the electric business industry is still "Rob customers", each enterprise for access to the three strong tickets to the dealers. With the abolition of energy-saving subsidy policy for household appliances, since July, department stores have replaced home appliances as a new price for electricity dealers and home.

Many electric business enterprises this month shifted the focus of promotion to the field of daily necessities. First, the daily merchandise shop 1th stores began the five anniversary of the promotion, and Jingdong Mall also immediately announced after Ultra business will launch fresh business, in the outside impression has always been to 3 C digital, communications products, "man son electric Quotient" Xun Network also first launched a large-scale department store category theme promotions.

Xun Network operations director Pan Biao said Xun the department store series promotional activities, although in time with shop 1th, but is a match, but Xun early in the beginning of the planned layout well. And department stores will also be Xun continuous force of important categories.

Pan Biao revealed that Xun is expected to be introduced to the end of the year 1500 one or two-line high-end boutique brand, the number of goods than the current double 3 times times. At present, Xun has reached a deep cooperation agreement with many enterprises such as Procter and Gamble, Unilever, Ray, Ray-ban, Nestle, Kraft and Cofco.

Not long ago, in Xun first supplier meeting, Xun network CEO Bu Guangzi also said that 3C household appliances category users to buy a lower frequency, in order to further expand the market size, enhance user stickiness, food and fast sales will be the second half of the Xun in the category expansion of the main breakthrough.

There are electric business experts believe that, before the Beijing-east, Xun are based on the advantages of 3C digital areas, mainly male users of the electricity quotient, but in the constant expansion of the user base, it is bound to be faced with the issue of increasing user repeat purchase rate. Beijing East launched an open platform, the line Ultra, fresh, Xun into the Department of the field of the goal is to move.

Bu Guangzi also admits, "general merchandise category goods, on the one hand can increase the consumer on the Xun platform stickiness, on the other hand, the fast sale goods, food and other department stores commodity also can help Xun adjust the current male user majority structure. ”

He said, Xun Force department store is from the consumer perspective, through and Tencent's cooperation, easy to develop a large number of members, we experience to Xun quality products and logistics services, but for users Xun traditional 3C digital purchase times are not high, so the expansion department store category is " Hope that our good service can let consumers in other goods shopping process also realize.

However, Bu Guangzi also pointed out that the Xun category expansion path will not be the whole category, the first to ensure that the new category of the corresponding brand and the number of goods, as well as the professionalism of the service. "It's only when you stay focused on the new category that you grow very quickly." ”