Describe what you want to do with derogatory

Everyone will use commendatory to describe their business: the best, Biggest, high-quality, advanced, cheap .... In my humble opinion, the more commendatory, the less chance of success.

For example:

A friend of mine started making a booking website a few months ago. He said he could do a better job at a lower price than Ctrip, which serves more than Ctrip.

With all due respect, I can imagine a site with a much lower price than Ctrip, but no service at all, or a very good service, a site with a slightly more expensive price. Both of these methods must have a specific user, because the user is different, there is always someone willing to accept poor service or pay more for the service. The positioning of the difference is not only market but also easier to succeed.

Start-up companies have limited resources and are not wise to optimize for two different dimensions. The Lisong of the treasure Net is described in this way:

We can only assume that our IQ is a little higher than the average, but we can't assume we're geniuses.

I would like to add a sentence:

The best we can assume is that our competitors are ordinary people, but we can't assume they're all idiots.

。 I do not think that Ctrip is stupid enough for anyone to be able to easily go beyond the price and service lines.

When I hear someone really using a commendatory and a lot of derogatory words to describe his idea, I think he is serious, think clearly. Like this:

I want to be the fastest site, even if it is "ugly", "No decoration", "lack of functionality", "expensive" ...

I don't know if "fast" is the most important feature of the user in his market, but I am at least convinced that it is something that you don't have to assume is a genius.

It is only when he wants to say "yes" to the heart of the point that he is most valued, that he can smile and say "no" to other good qualities.

Imagine the feeling you heard the next idea:

I can do a world's fastest web site, and have more than all competitors more functions, interface design is also first-class, service is the best, the price is the lowest, and finally don't forget, I only use someone 1/2 of the money and 1/5 people can reach ....

There are many good things in the world, but we can only choose one at a time, up to two. What can be obtained from the beginning, we have to assume many prerequisites, the more the assumption, the greater the likelihood of failure.

Finally add a sentence that can be described by derogatory characteristics, not the worse the better, the product in all aspects of the resources allowed to do the best. Only when resources and decisions collide, a commendatory and a few derogatory descriptions can make it easier for us to make decisions, like knives with sharp focus.
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P.S wish my friends a happy holiday.

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