Design effective Customer review (Customerreviews) features

Yesterday, I wrote the article "Excellence and when the customer reviews (customer reviews) Design", elaborated the customer comments on
The impact of customer shopping and evaluation of excellence and when the customer reviews the design, although from the site planning
Point of view, whether from the prominent position, material incentives, spiritual encouragement and so on show two sites have been very important
Customer reviews, but from the customer comment function itself, two sites are not enough, the function is designed
Too simple.

Two sites did not collect enough, clear comments from customers, but provided a single design
(only score, title and body text), such customer comments are difficult to provide a more convenient reference for the latter-
Do you really want customers to read dozens of comments one by one? And this kind of customer evaluation is very difficult to do report analysis,
For the continuous improvement of the website http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality and customer service is unfavorable."

So, what is a good, effective customer review function? The author summarizes the following six aspects for readers ' reference:

1 Highlight Customer comments Note the font of the customer Comments column, each comment title bold. Refer customer comments to a conspicuous location, or provide quick-access bookmarks in a prominent location. Provide a visual rating pattern, such as the use of star presentation is more appropriate. Provides concise, neat typography to make reading comments more comfortable. (This is better than excellence). 2 provide interactive customer reviews that allow customers to sort the comments (by rating, update time, polling number, etc.). Allow customers to vote on comments (useful/useless). List how many customers have voted on the comments, and how many of them have a valid vote. To provide a link to the reviewer, click on the reviewer's personal comment space. You can respond to a comment, notify reviewers by email, and interact. 3 for the product category, the rating that provides the specific attribute is classified according to the key attributes of the product category, that is, to provide not only an overall rating,


instead provides ratings for overall + several key attributes, such as clothing that can be provided:


Overall, comfort, design, materials and so on. 2ecommerce.cn displays these specific attributes in a conspicuous location and provides a sort by specific attribute.


so that customers who are particularly concerned about a particular attribute are purchased. 4 Review customer reviews Some websites have to be audited to show, some do not, I suggest direct display, but


The site must arrange for an administrator to review the daily customer comments. To close the illegal information, to punish the members who publish the information, to deal with the "spoilers" in the disclosure of books or films, to hide the information and to require the customer to actively click


view to show, to avoid customers inadvertently see the key plot, and the book or film Lost interest. To close the malicious information, to avoid the sale of the goods caused bad impact, but to grasp the degree. 5 Maintain the authenticity of customer comments give the negative comments enough tolerance, no product is flawless, there are good and bad comments,


will make your site's customer comments more authentic. Open and transparent audit policy, do not let reviewers 211.html "> think there is a black whistle." Whether you can view the commentator's information and the comments he has made will make the reviewers more realistic. 6 Let the incentive carry out the customer's comments add an honor next to the reviewer's name, showing that this is the first person, top ten/Best/best commentator, and a critical view of the award-winning comment, and you can see the reviewer's reason for the award for fairness.

Transferred from 2ecommerce.cn
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