Dialogue awakening: Why stars choose Cross-border and current electric business cooperation

The industry has joked that the internet is the entertainment circle. In recent years, there are a lot of entertainment people really to the Internet to disrupt!

Yao Ming invests in the music website giant Whale Net, but the present situation is not optimistic, Edison Chen is with the tidal current electric trader Http://www.aliyun.com/zixun/aggregation/1642.html ">yoho! has the goods cooperation trend clothing, A year of sales in the electricity business can reach tens of millions of dollars; with the internet is the deepest combination of Hu Haiquan, he not only vigorously promote the Internet music copyright cause, but also cross-border investment in a number of science and technology projects, talking about venture, as if it has been a five or six years investment experience businessman.

NetEase technology recently in the wake of the bar to interview the former "Happy Boys" runner-up, look at his own start-up company, how to yoho! with the tidal power of the goods formed Cross-border cooperation, with the power of the Internet to build their own fashion brand fashion.

NetEase technology: Stars do a lot of cross-border, the trend of the brand is a lot of people's choice, such as Avril, Chen and so on, then why do you choose to have goods with yoho!?

Wake up: Prior to understand some do fashion brand platform, also refer to the yoho! have the goods with the star of some successful cooperation cases, such as Chen, think they in the platform and (industry chain) resources have the ability to help us to create a trend brand.

In addition, yoho! has goods as a distributor, user groups are very clear, is the pursuit of the trend of young people. So, working with them helps to meet the needs of the current user.

In addition, I came out from the former company, out of a lot of the image of the shackles, to create the current hip-hop, avantgarde image and style. In addition to being a music fan, I am a football fan, basketball fans, and these and fashion are inseparable, these integrated factors let yoho! think I fit the trend brand.

NetEase technology: What is the mode of cooperation between you?

Wake up: After I left the former brokerage firm, I started my business as a company now. This is the company created a trend of the brand and the current electric business cooperation, I am responsible for brand, design, yoho! is responsible for processing, sales and publicity and so on.

In terms of division, because there is a confidentiality agreement in the contract can not be said, but everyone is similar, I think it is fair and reasonable.

NetEase technology: Why Choose an electric business platform to cooperate, not magazines or other channels?

Wake up: Because the electricity quotient is the trend, the new media, the Internet and the mobile Internet are the trends, so we chose to be in the electric dealer sale rather than the physical store. And Yoho! also has two trends magazine "yoho! trend" and "yoho! Girls ' records."

Including my music will also choose to combine with the Internet, June end of July will choose to do a "online concert", even the concert such as "Live show" I will choose to go online to experiment and try, including follow-up music on the Internet authorization, etc.

It can be said that now is a comprehensive business with the Internet to combine, including the previous and a game of cooperation to create a music theme song.

NetEase technology: Just now you mentioned the "online concert", before shrimp music and other similar activities have done, then how do you think this way? Is there some drawbacks in it?

Awakening: I think this way is intuitive to consumers, can break the limits of the platform to feel the charm of live music. But for the industry, or should find a profit model, because if the threshold is too high, users do not need to look at the computer.

In addition, there should be a standard, to standardize the concert fee model. For example, pay live live there will be interactive, lottery and other links, but wait two or three days after watching the free video broadcast can not interact with the star. Believe that after many attempts, there will be answers. But it must be a good start.

According to Yoho!, President Shang said, now the main three force direction: 1. Mobile Client 2, Star Tide Licensing 3, expand category, especially women's category. "Star Tide card is mainly the role of leading the trend, Edison Chen's brand in the yoho! has the best sales, a year's sales can reach tens of millions of dollars, and yoho! have the goods to revive the brand cooperation, also expected that a year will reach million-level sales." ”

Yoho! has the goods this year, the mobile client, active users have four hundred thousand or five hundred thousand, now the mobile client sales ratio has reached the overall sales of 30%. Cong said that it was expected that the mobile end of the year's sales accounted for 50%, but now growth is very fast, should exceed this expectation.

In addition, for mobile client operations, Shang laughs, multiple app matrix operation is its summary experience. Each app only solves a user's pain point and uses a matrix to satisfy all the needs of the user. At present, Yoho! has show,yoho! has the goods and so on 7 apps.