Dialogue Sing Chen notes: from Geeks to CEOs

He can keenly step on the pulse of the times, grasp the entrepreneurial opportunities. He and I mentioned that in the 1980 's, Guangdong's economy is how active, but 1989 years later, up to four or five years, the economy is very depressed, until he left Guangdong in 1996 to Beijing University, only to start to heat up again. Three waves of China's Internet, the first generation of internet in 1998-1999, he is still in school. However, 2005, 2006 of the second pull, and 2011 before and after the third pull, he caught up, he said: "Entrepreneurship is cyclical, is basically five years or so a big wave." Why does it look like this? I think it may be related to the whole economic cycle, global capital will be crazy for two years, but slowly calm down, and then into a cold winter. After the cold winter, another upsurge. When you see such a chance, if you don't choose to start a business, it means you have to wait five more years. ”

Through the cool of the era of his, a lot of calm, but also cautious a lot. Sing it. Only sixty or seventy employees, but the number of users 140 million, the efficiency is quite high. His experience is, simple to the extreme, can cut off all, can not do not do.

Chen famous early, 2006, 2007, he founded the cool news is the most fire start-up company. A few days ago I met a former employee who went where, she said, the cool news was more influential than where to go. Where to go on the market at the end of last year is now 3 billion dollars.

For Chen, this could be a 3 billion dollar lesson. In Cool news, he made the mistake is not so urgent demand for profit, when the 2008 economic crisis came, cool news month income only millions of yuan, not enough to deal with the strong financial pressure. "I was too young to make a fortune with an experienced CEO," he said. ”

In the game with the capital side, Chen exits.

As a result, in 2011, Chen was cautious, especially with regard to capital and capital. The company that sings is in Sanyuan Bridge, is very ordinary three office. In my interview with the staff of the conference room, the wall even see the former company moved away to tear off the posters, poster traces, sing it has not yet time to decorate. Sing it, chief operating Officer Yangfan joked that a reporter had come to the interview to sing, thought into a courier company. When I get to the office, sing it. Just changed a new number of chairs, before they pick up the previous company left the table and chairs used.

He carefully avoids the error in the cool news: Do not let VC in the Board of the excessive proportion, possession of control; and find the capital that can support the company for a long time.

At that time the cool news by their positioning in life search, to cover all aspects of life: recruitment, friends, rent, tourism and so on, the most when the business is divided into 10 directions, divided into 10 small teams to do things. Later, thinking about the problem of cool, Chen realized that the biggest problem is not focus, because not focus on the delay of a lot of time, wasted a lot of energy. In doing the singing, he learned this lesson, focus on doing the core function of the product: "Good products, the most important thing is to solve the user's most concerned about the needs of the Duet bar users, the most concerned about the demand is good singing, there are enough people to pursue him (her)." So we want to consider is, music quantity how to do bigger, sound quality how to do better, singing the game has no better play and so on. ”

After singing the online, Renren launched everyone love to sing, millet rice is changed into a singing, yy also out of a singing products, Sina launched a good voice Sina, as well as love to sing, before the K-song talent, songs and other karaoke K-song tools, also in the transformation, increased social function. Chen must run faster, do not be more than people, to kill themselves, this is the first entrepreneur to face the proposition: live, do not be killed. His strategy was: "It is possible for competitors to kill what they sing, not what they want." ”

Competitors are likely to die to sing something that is new to play; What the user wants is a better registration process, a letters function, and so on. At that time, there are many places to use is not convenient, so that users unhappy. Chen stand in the angle of the competitor to imagine, to kill to sing it, certainly not to do a new software to sing the missing function to make up the dead, it is definitely to do innovation, make new play to die sing it.

At that time to sing the old flash-back problem. Use ten or twenty times on the flash back, the user will scold to sing it, but sing it no one to solve the problem of flash-back, the team all the energy used to do new functions. In Chen's view, this is no way, must first guarantee survival.

Everybody is playing the innovation speed, sings the song to launch the chorus function, has the competitor to have the similar function after three days also on-line. Development is cyclical, and a month or two is indispensable. This shows that the idea is similar, to see who is faster, sing it two months ahead of time to think about this problem, and than the competition ahead of time.

But despite Chen's entrepreneurial and managerial ascent, his geek nature has remained unchanged. He talked to me, he recently saw a product is particularly interesting: the Internet bulb, no need to reroute, put on its light bulb, after switching out the phone, the phone tells you how many light bulbs, can group a pair, the group after the pair, you guess it? You can change the whole color of the lights and let them dance Emit a variety of gorgeous colors. Your bedroom may be a white light, not romantic enough, the line, take out the phone can be turned into a fan-color, purple. The electrical products of the internet age can be changed. There are cups of tea, why not automatic insulation? Just make a base on the top, set a temperature, you want to drink ice water to adjust to zero, ice water out.

"If you think about it with High-tech ideas or an innovative mindset, it could change the lives of hundreds of millions of of people," he said. Talking about these, Chen stared, very excited.