Diamond Bird Liu Shihao: O2O times want to go to the electronic business or to network

Absrtact: July 11 News, Diamond Bird COO Liu Shihao in 2014 China International Conference on Electronic Commerce, said, do O2O has a category of particularity, non-standard category, custom-made products are the most suitable for O2O. Diamond Bird COO Liushihau confessed that from line to line

July 11 News, Diamond Bird COO Liu Shihao in the "2014 China International Conference on Electronic Commerce," said, do O2O has a category of specificity, non-standard category, custom-made strong products are the most suitable for O2O.

Diamond Bird COO Liu Shihao

Liu Shihao admits that one of the obstacles that diamond birds encounter in the process of O2O from line to line is brand awareness. "Before our advantage is more price or product performance, but to a certain extent, we want to go to the electronic business or to network." is when your size to a certain extent, do not want to advertise themselves as a network brand, this time you want to gain more profits, you have to become a real brand. "Liu Shihao said.

Liu Shihao that the jewelry industry's high customer prices, goods online difficult to deal with, and through the line to experience the channel, the probability of a deal will be greatly improved.

In addition, Liu Shihao also proposed that the electricity price war era is about to pass, pure price-oriented to do O2O, in the jewelry industry can not be, more important to cultivate internal strength, to shape their own brand.

It is understood that the network diamond brand Diamond Bird was founded in 2002, currently in the country has 12 online experience center, to provide users with customized wedding ring services, and provide distribution and maintenance.

It is understood that the conference with "open Fusion & #8226, Innovation and development" as the theme, with the first line of business operators focus on the four hot topics, "traditional enterprise electric business fission", "multidimensional interpretation of Cross-border electricity quotient", "large Data and O2O", "The Rise of mobile power quotient" and other industry hot topics and business cases to explore in-depth.