Difficult to say--design reverse attack

It was said that
As long as the design is good enough to attract customers,
As long as the idea is outstanding enough to impress customers,
As long as your mouth is witty, you can guide your clients,
As long as the implementation of enough dedicated, can move customers,

If persuading a client is so easy, many people's designs will not be altered beyond recognition.

the author of this article: @Wayland to convince the client of the difficulty: not difficult in the design of the designer is not beautiful enough, not difficult in the designer's creative expression is not outstanding, not difficult in the designer's eloquence, the idea is not fully expressed; not hard in the designer's attitude is not sincere enough ; Difficulties in persuading clients:

Is the insight into the customer's psychology? Convince him in a way he can accept?

customers want to through your design, for the enterprise, but you use ROI (advertising http://www.aliyun.com/zixun/aggregation/14210.html "> input-output ratio) to persuade him, customers will feel you humble Customers want to pass your design, for businesses to cut expenditure, you have to convince him with big ideas, customers will feel that you do not have all the scheming and out of the reality; the customer actually pursues Roi, but the surface to big idea, with big ideas persuaded him, the customer praised your creativity at the same time, but let you change to vomit , the customer actually pursues Roi, but the surface wants big idea, uses the ROI to convince him, the customer when you change to n time but uses back the first plan.

This is not the most difficult to solve, the most difficult to convince, the following situation is more complex:

One, difficult to guess: the customer on the surface want to do this thing, in the heart but want to take this matter to do something else:

like customers want to spend the year-end budget, good to apply for next year's market costs; "Design should be fast + prudent" such as customers want to take this project to combat colleagues, occasion Superior; "Design & creativity must be magnified last time insufficient" if the customer wants to pass your project, can convey the benefit to the third party, To get kickbacks; "Design will be related to Third-party outsourcing"

Second, inevitable: anyway is wrong

customer demand itself there is a problem, the designer pointed out that the problem is not right, do not point out that the problem is also improper; The client himself secretly thought of a good idea, the designer put forward the same idea to rob the customer's thunder;

Three, embarrassed: say many wrong many

If you talk to a client about his boss, might be considered a temptation, and if talking to a client about his colleagues might be considered alienating, if talking to a client about his or her competitor might be considered a show of value, if talking to a client about his hobby might be considered a relationship.

Four, difficult: how to say is not right

, who speaks plainly, is considered not clever and clumsy; the conversation is trivial and detailed, and is considered wordy and lengthy. A brief statement of opinion is considered cowardly and timid, and a vague indulgence is considered rude and impolite.

The difficulty of persuading the client is not to be known. Not all designers & creative people can manage.

If your boss has a hard relationship with the client; If your business colleague doesn't have a good understanding of the customer, if your customer's colleague doesn't refine the client's needs, if your strategy colleague doesn't have the right strategy, if your creative director or Director of Design has the above four items (relationship, customer sentiment, needs, Strategy) understanding is not transparent; If your top 5 colleagues, one of them has a problem ...

Imagine how pathetic you are, feel creative & design is entirely in luck, have wood?
No way, who called the designer is often the last link in the industry chain? (Flash animators say there's still me)
Do not regret the wrong line, every family has a difficult to read, each location has its own "say difficult."
If the designer does not do well, and run to do the first party is not good where to go (personal experience)

Another way of thinking will be a good one.

Design is a language that convinces others, and no difference in English.
Test good English CET and may not have good communication with foreigners;
Beautiful picture + unique creativity may not be able to and the audience (customers or consumers) have good communication.

Good writing is not grammar, it is a story!
Good communication is not skill, it is insight!
Good design has both insight and storytelling.
Fellow encouragement, have time to see Han Fei's "say difficult", will be more wonderful than I said!