Digg goal is to create a "simple, flexible" service

Abstract: According to foreign media reports, Google (Micro-blog) announced this July 1 after the closure of Google Reader, social news aggregation site Digg last week announced the plan to build its own RSS reader. Now that more information is surfacing, Digg is very serious about the plan.

The social news aggregation site Digg last week unveiled plans to build its own RSS reader, according to foreign media reports after Google announced it would close Google reader this July 1. Now that more information has surfaced, Digg is very serious about the plan and has released some principles based on user feedback.

Digg combines more than 800 comments posted by users, summarizing the following four key points: 1, keep it simple; 2, speed quickly; 3, sync between different devices; 4, easy to import data from Google Reader account.

Digg said that although Google reader has made great progress, but still "there is room for improvement", Digg's goal is to create a "simple, flexible" service that can easily and intuitively meet the needs of different users.

Clearly, the unpublished new product will also integrate social services such as Twitter, Facebook, Tumblr, Reddit, LinkedIn and Hacker News, and these sites have not given any attention to Google Reader throughout its lifecycle.

As a social news aggregation search tool, the reason Digg has developed a Google Reader alternative is obvious. The site wants to be a platform for people to find hot news, so owning a message-flow reading tool can help Digg to become a source of concern, especially for key users.

It is also easy to imagine that Digg will be integrated into this RSS reader, including the "Submit for Digg" feature, which will help to attract more traffic to the digg.com site. Of course, the company needs to be cautious about this.

It is unclear when the product will be released, but Digg said it would implement the plan in a "slightly crazy spirit", and that it would like to launch the product in a relatively short time.