Dingdao: Crisis and machine of China online Legal Service website

Lei said a word "typhoon is coming, pigs can fly to heaven", this sentence applied in 2013 China's Internet capital market is very appropriate. China's Internet capital market after 2012 years of downturn, began a comprehensive rebound in 2013, the Rapid Research Institute released the 2nd China Internet Finance Statistics Report, the second half of 2013 in the Internet industry, more than 240 cases of investment and financing, far exceeded last year.

Online finance, online education, online legal services These previously more obscure areas have also been many enterprises have been favored by the capital market, access to financing. Some time ago, the well-known lawyer Xu Kaizin founded the online legal Services website Law fighter, founded at the beginning of the clean capital of the 1 million Dollar angel investment, which shows the online Law service website in China for many years of development, and finally ushered in the outbreak of a year.

It is understood that in the founding of the law fighter has been to which network founder Zhungchengsu's advice. Zhungchengsu in my previous written "Zhungchengsu and search Story" in the article mentions its entrepreneurial story, is a proficient in vertical search experts, from the introduction of the law fighter can see its vertical search positioning: The law fighter is a focus on legal services, a professional vertical search platform. Through advanced Internet technology and deep industry knowledge, we can help users who have legal service demand to find high cost-efficient lawyers and help lawyers find customers.

If you use a word to describe the law fighter, that is: Online law website "Where to go", the interesting is always known for the fight against the Ark of the son also in Sohu Micro Bo Li is a fighter (ark this is to endorse the rhythm of the Law Service site?). This type of Web site using powerful search and indexing technology, only to provide a platform, not specifically involved in the relevant business, and the Internet in China's development experience, the living good is to provide a platform or channel side, such as: Taobao, where to go to the network, Android Market and so on.

In September 2012, I published an article entitled "The survival of the Internet lawyers," a paper that sparked extensive discussion and controversy. In this regard, for the past two years I have long observed and tracked this industry, observed or visited the Pacific Branch law firm, Green Dog Network, micro-law, and many other industry-related enterprises, and Zhao occupation, land and sea law practitioners many times to discuss the exchange, trying to deconstruct the Chinese online Law website in the future development trend, I have also published some immature articles and reports in my Media column today to discuss some of the issues of China's online law website again.

Where is the market for online legal service websites?

The online legal Services Web site regardless of the mode of operation, but the main function is certainly to build a lawyer and consumer bridge. Through this platform, lawyers can enhance the influence to pull more "live", consumers can conveniently to order the same as the choice of their own lawyers to consult.

In other words, the market for online legal services is at the end of a lawyer and a consumer who needs legal services, a market that is huge in China. According to a report published in the China Lawyers ' social Responsibility report, as of the end of 2012, more than 232,300 Chinese lawyers grew at a rate of 9% annually, with an average of 1.6 lawyers per 10,000 people. Over the past 3 years, lawyers have provided legal assistance to clients in over 800,000 cases. To cite a simple example, if 30% of the legal advisory services in the future through the online consultation to complete, this is undoubtedly a year of tens of billions of of the cake, which is why 2013 has flocked to focus on the emergence of hundreds of legal services sites.

What is the real value of the online legal Service website?

In a previous article, I mentioned a set of data: the number of lawyers in Beijing is more than 23,000, with more than 10,000 lawyers who rely on the internet for business. The number of lawyers with a yearly income of more than 10 million is only 20, and more than 1 million of the lawyers are 300, although average incomes are not low, but most lawyers are not as good as they seem. The average annual income of Internet lawyers in China is 40,000, while the average annual income of Beijing Mutual-network lawyers is 70,000 yuan, less than that of programmers who knock code.

Previously, because the information was opaque, on the one hand, a large number of legal service needs of individuals and enterprises are struggling to find a cost-effective lawyer, the choice is very limited, on the other hand, competitive lawyers are limited to the traditional offline relations circle, can not effectively contact a large number of potential customers, but also not in a fair competition based on their business. And now with a large number of online law service Web site on the line, greatly solve the problem of asymmetric information, although the price of lawyers than from the line under a lot of cheaper, but the increase in the volume of business has made up for such a gap, and consumers through around also "buy" to the appropriate lawyer.

The danger and machine of online legal Service website

As in the 2010 group buying War, the 2013 Online Law Service website also set off a competition for the market and users of the price war. As I have previously visited, the situation shows that with the development of the relevant legal Services website, write contracts, programs, litigation documents and other processes gradually flow, standardization, and prices are gradually transparent, for lawyers, individual customer benefits significantly reduced, with a fairly professional legal instrument for writing prices even low to 300 yuan. It can be said that the Internet bar industry orders of the competition is far more than the price of electricity dealers war.

An embarrassing fact is that the top lawyers in China are not "net", and barristers such as Chanleyang and Lu Liangbio have trouble getting them to serve a client through the hundreds of yuan of the Law Service website. Now most of the Legal Service site's registered lawyers are low activity, just the site as an additional channel, rather than the main channel. In the future, the various Dafa service websites also have to end the present disorderly and simple price competition, and really rise to the price of service. (The author of this paper is the dean of Dingdao Shiweibo: Dingdao teacher Micro-letter: Dingdaoshi)