Dingdao: Why every guest international First station choose Vietnam?

April 8, 2013, every customer prudential products in the internal promulgation of the "notice on organizational Restructuring", the notice revealed that in response to China's Internet and apparel industry constantly changing the new situation, where customers will be in 2013 from the innovation, focus, optimization three direction, the company's organizational structure to make corresponding adjustments to speed up the company's development speed.

It is noted that in this internal adjustment, where the customer to speed up the pace of internationalization, after discussion, the original platform business Department renamed to Overseas Development Department, by Gaga responsible. Rapid formation of the company's 2013 new business growth.

Prior to the internationalization of the journey, there have been two high-profile moves, one for 2011 years of Bangladeshi manufacturing apparel, another 2012 years to enter the Vietnam market, the local establishment of warehousing and call center. This time, the internal adjustment is not difficult to see the pace of internationalization has begun to accelerate, the future three-tier countries are very likely to become an important customer revenue added.

Why did you choose to enter Vietnam first?

Where the customer really enter the international representative event should be to enter Vietnam, different from other electric dealers simply open the relevant national language Web page is called into the country. And where the customer opened a warehousing center and call center, effectively entered the market. And in Vietnam to build a localized operating system, and local distribution enterprises to cooperate. Why the internationalization of the customer process why the first stop in Vietnam, rather than Europe and the United States or other Third world countries, not even the ideal of India.

The reason is actually very simple. In Europe and the United States market, all ages have a large number of corresponding mature clothing brands, now where the customer brand awareness and influence and Zara, HM than there is still a gap, now rashly into Europe and the United States can not get too much success. In this case, every customer needs in the brand clothing market (note here that the brand clothing four words) relatively backward, and the consumption of a large country to test water.

Vietnam as a guest of choice. Because Vietnam is a big slap in the country, the population has reached 80 million (more than 50 million of the population is known as a large population), with a fast fashion brand germination foundation, and the garment industry is the country's most important pillar industry, at the same time, because of the low per capita GDP in Vietnam ( GDP per capita is only 1100 dollars) without a line of clothing brands, the market potential is huge; more importantly, after Vietnam's accession to the WTO in 2006, the apparel industry has risen to the national strategic level, and the Chinese enterprises are very welcome to invest, I believe that the visitors to Vietnam to some extent, has been the policy support of Vietnam In an effort to encourage Chinese companies to invest, the Vietnamese government launched a "four to nine halve" tax support.

Where are the customer-OEM enterprises transferred abroad?

Chinese manufacturing has long been a relish. China's unique cost advantage and human efficiency is the paradise pursued by all the world's largest manufacturing companies. But the question is, South-east Asia or Africa costs less than China, why are there no large OEM companies in these places? The answer to this question is as follows: Although these countries have low material and human costs, China's mainland supply chain system and standardized management can not do so, even if the cost is high, still choose to let the mainland enterprises to work.

Is that really the case? It may also be replicated in those countries where the Chinese have developed a flow of things. So in 2011, every guest in the Bangladeshi factory under a single 210,000 shirts, including 30,000 pieces of flannel shirts, Oxford shirts and two classic best-selling shirts. After proving that several products in every customer platform sales are very good, and from consumer feedback, poor quality of the customer complaints rate is very low. But the real attraction behind the sale of customers to continue to expand the data support is: the production cost of these products to save the 30%!30% for every guest or Zara such a fast fashion clothing brand has a fatal Attraction, 30% can let every customer profit pace accelerated, and thus accelerate the pace of market share.

Where the customer or the BoE to obtain the leading position of the electric business enterprise as long as willing, can profit at any time, but the cost of profit must be at the expense of development speed. Layout overseas, in the local search for foundry partners can meet the needs of this type of enterprise two legs run.

The value of the ecological system of every guest

Generally speaking, the Internet enterprises to do a certain scale will build their own as the center of the ecological system. Baidu, Tencent, Ali have so. And according to the adjustment of every guest this time, every guest also want to start to the ground of its ecosystem. Perhaps every customer started just to do a successful purchase of clothing site, and later to do a fast fashion brand, the implementation of a unique concept of youth. Now, every guest should make a balance of the upstream and downstream of the electrical business ecosystem.

Some people say that the greatest value of the existence of the customer is not in it every year how many billion pieces of clothing, turnover to achieve how much, but is where the customer to create a brand new retail model, driving the entire upstream and downstream of the eco-industrial chain, at the same time solve a large number of employment problems, In expanding domestic demand to stimulate consumption while creating a new way of life.

Such as wind Tatsu began to take orders, the department began to subdivide flat words, international acceleration ... And the future expansion of the category and the introduction of Third-party enterprises. It is not difficult to see, a prototype of the electrical business ecosystem has been built, but in the price to win the consumer market, where customers also need to do more in the market to temper, waiting for the opportunity to obtain the attention of the market position. (Dingdao Division)