Director of the high-end alliance of Logistics and Supply chain management in China

Huanggang is a senior supplier of supply chain experts, the China Logistics and supply chain management of high-end alliance directors. October 23, he was held in Danyang, Jiangsu Province by the Central Networking Warehouse (CNSS) hosted by the 2013 Chinese businessman leaders brainstorming and Business Circle Annual meeting, sharing the Chinese logistics and supply chain changes in the trend of thinking and views. The meeting invited the national Electric business leaders, representatives of the electric circle, business management experts dozens of people and financial and professional media dozens of. There are also a large number of Electronic business CEO, brand representatives, China Post Express and Citic Securities is a strategic partner in the form of participation in this meeting.

In this Huanggang speech, the change and development trend of global manufacturing industry began, emphasizing the importance of supply chain change. This paper analyzes the supply chain of many famous enterprises in China, and makes analysis and forecast on the future logistics pattern of China. We hereby share some of Mr. Huanggang's views as follows:

Millet Technology

Millet technology is a start-up three years of the company, now can do 10 billion of the size of the market capitalisation, to a large extent rely on it opened a new, subversion of the traditional supply chain model.

Millet through SNS, take 0 of the cost of the marketing model, according to the number of fans and demand to do. For example, we often see millet in micro-blogging activities, you can smoke three mobile phones, 10 mobile phones, often occur a large number of reprint, the result is that there are millions of people know my product online, this is a sustainable development of a train of thought. So the pattern of millet from the front-end demand, that is, each enthusiast needs to reach the development Department of Millet Marketing department and other relevant departments of a positive communication, reached a production of closed loop.

Its channel is also the mode of electronic commerce, all is mainly on line. Its supply chain model is a subversive mode, you have gone, you have placed an order, I will give you the production of users will need a production cycle to get the goods. This model completely subverts the traditional supply chain model, it is selling market demand, the need for prepayment will be produced, which not only completely subvert the concept of inventory, but also the entire supply chain risk to evade, so its commodity profits and customer abduction are the lowest.

Haier

Like Millet, Haier also produces televisions. Haier's supply chain has also been changing in recent years, as Mr Ma said, embracing change, and now the entire Haier supply chain is embracing change. Especially in this year, Haier's supply chain has undergone a very important change, external, this is a kind of the existing supply chain of subversion, internally, it is the company's operational management to the Organization.

Haier's model is to create an actual combination of E-commerce platform, that is, line online integration, it takes the model from the pre-sale mode, combined with the real needs of each user DIY, such as Some like orange, some like red, decoration style is not the same, do not the same, The whole will be based on your huxing needs to form a packaged supply demand, the formation of pre-sale mode. This will get the whole supply chain through.

The competition of home appliances is becoming more and more intense. From the point of view of household appliance consumption, repeat purchase rate is very low, it is impossible to buy the same household appliances every year, such a situation, the two or three-line city and rural market is very important, in the catalysis of E-commerce, this even became the core of the market, because the core of E-commerce is the two or three-line city, At this time, logistics has become a huge challenge.

Suning

Suning's strategy is electric quotient + shop + retail service provider. Its category to the main electrical appliances, now extended to hardware, food, fresh and so on, this is a big channel strategy, he did is the concept of service, so the next line offline is an inevitable trend. There are two ways of the future reform of Suning, a large enterprise chain, and the other is not selling goods online, not selling other, light selling electrical appliances, to build a small Wal-Mart model.

September 12 Suning released a new strategy to create O2O "FTA". This FTA will provide a large volume, involving marketing, flow logistics finance and so on.

One of the most important is the realization of logistics system, this is the end of this year, the third quarter of the rapid development of an important strategy. But Su ning faces big problem, Su Ning is now too big, the transformation is very tired. So this kind of enterprise line under the offline transition is really difficult.

Rookie

How do you play rookie?

First is the offline, as a platform enterprise, will not build their own end of the vehicle, but to integrate more platforms, relying on their own large data, all the position I will set. To do their own chain of supply chain owners, their own leading development direction, so before the land continued in Shenzhen, Wuhan, 80亿来 to do the infrastructure, and Wuhan as the core to develop. A week ago in Zhengzhou, Henan province voted 1 billion.

Next is the online, rookie play most of the data-driven supply chain, if everyone attentively look, from the perspective of recruitment, rookie constantly digging the supply chain inside the big data. The future rookie will be based on large data, the entire logistics into a large logistics platform.

Future Logistics Pattern

The future of China's logistics pattern is probably so four categories, the first is the third party logistics, the second is the backbone of the network, the third is the logistics park, and finally Express. What kind of logistics enterprises will live better in the future, the first need to have a full network, the second to have irreplaceable, the third is technology-based enterprises, the fourth is the need for large data collection and processing capacity.