Discover commercial WiFi services such as @wanda

We seem to have become accustomed to a restaurant or coffee bar, first ask the waiter: What is your WiFi password? If you go shopping at Wanda now, or if you're shopping at Yintai, you'll find @wanda and other commercial WiFi services. Consumers ' demand for WiFi based on smartphones has entered the bottom of Maslow's demand pyramid, and the media exclaimed: "Another trillion-tier market has emerged!"

Indeed, free WiFi (in particular, commercial free WiFi) can become a smartphone user portal, can be with the app with the user intelligent interaction, can be accurate positioning accuracy of 5-8 meters and so on. Based on these, merchants can be placed in the WiFi login home page ads, can be connected to the WiFi after the combination of smart reminders and interaction, can also record the consumer's shopping data: Which store stay long? Consumption of the line before and after the order, and so on the later major data marketing.

But we also want to be here to those who hurry to kill in, hurriedly also installs the commercial WiFi enterprise to raise a wake-up call, everything is not so simple, think clearly again.

Free wifi is a sufficient condition for consumer consumption scenarios, but is not a necessary condition. How many shoppers are shopping with their heads down? Don't go shopping without free WiFi?

Again, the free WiFi scenario is related to the time and space of consumption. If your store space is very small, consumers stay for a short time, then free wifi is almost no need, I came in to buy a moment to go, why do you have to bow your wireless for half a day?

Also, free WiFi if you want to have good results, be sure to work with the app, do not know if you have your own brand app? If not, then you can only collect some consumer information, and then push it hard?

Again, free WiFi for consumers is free, for you are not free, you need to pull broadband to buy a commercial WiFi router configuration system, etc., in fact, the cost per month is not low, because your bandwidth is low consumers feel bad bandwidth high you will heartache.

Money is a small thing, and there is security. There seems to have been a number of fraudulent free WiFi events, and your access to email, web sites, social media, internet banking and other password leaks, resulting in personal security issues. This problem is more novices than the amount of money that is consumed by traffic.

Further, when you use a commercial WiFi router to provide free wireless services, users need to enter a mobile phone number for verification, or microblogging QQ and other accounts to authenticate or login, so as to obtain the user's mobile phone number, as well as the social accounts of the API can be obtained, but the user's information, which is personal privacy information What is public information? Believe you will not follow the foreigner's Sarbanes-Oxley Act to consider, but the more the more.

In this case, there is a fun topic: Although users use your free WiFi, but not he will allow you to use his personal information? Even jumping out of the line to remind him there's a discount. Then the time and place number of frequency and other information into large data reports to sell money?

Or we can go back to the first step, is the free wifi now really convenient? In order to collect mobile phone numbers or with the app, to authenticate and so on, using a free WiFi to make consumers overwhelmed, is not a question of entering a password, but enter the phone number, and then to verify the code, and then landing, if the middle of the broken down again. may not be so convenient.

In fact, these days in the study of the design of the game scene, I think Wireless for the O2O scene, just as the game scene inside the light, the light boundary, strength, time changes and so on, can bring different experiences. Is it possible to combine wireless non-privacy advertising features to better play more games?

The most pessimistic is that the popularization of 4G faster, faster and faster, mobile tariffs must fall, when the one-month dozens of-dollar package contains 1-2 g flow, we will also need free wireless?