Discussion on the new community pattern design of light blog +sns based on Dot network

Active on the Internet in various forums, blogs, space and so spend a lot of time netizens, the Internet does not close their distance. A stranger or a stranger. People who have long been concerned about my blog still can't trust each other. Can only be used to maintain relationships with friends who have lived. Renren, Tencent's friend network, happy NET, etc. are useless to do.

The following is an example of a point-and-point network to explore the design of a new community model based on affective value, which can be maintained by old friends and can be extended to new +sns.

The inevitability of the success of a light blog as an expression tool

The main function of the domestic light Bo is three points,

① user expression, the release of creative needs.

② user access to knowledge, cultural information received (through the tag function light Bo has the user's real-time dynamic knowledge base function)

③ Media Communication Tools

These three points can be said to be the Internet's several basic functions, and currently assume that the function of the blog is too heavy, micro bo too light, do not do this in this specific analysis. Look at Tumblr's big achievements.

SNS latent gene of second light bo

① users to maintain the light bo, in the light of the time to obtain information on the Internet more than half the time.

② the relationship between authoring users and reading users.

For example, a user in six months to pay attention to a stranger's microblog, but for reading users, six months later, his impression of micro-Bob Master is still fragmentary. will not generate trust.

And, long-term attention to a light bo, it will be very good in the hearts of readers to form a Bo master the integrity of the image, personality traits, and then form Trust.

Trust is a major obstacle to SNS. SNS based on light Bo can easily break through this obstacle.

The function of the three-point network and the design of the SNS combination method

The SNS expansion of light Bo can be divided into three parts:

The first: the interaction between the content creator and the reader

Example 1:

Above for a gourmet blog. Suppose I'm a blogger. If, I can see the user reproduced my article, at the same time, see him with me in the same city, and his IM online, then, I will send him an IM, ask him to go to the restaurant to try, we chat, make a friend. Isn't that a great experience?

Improvement points:

Add the page IM to the avatar to indicate whether the user online or not, while the user's avatar can be seen next to the city tag.

Problems that may result:

Im's addition makes the advertisement information overflow, as well as the user exchanges the comment im, the light Bo interface comment reduces.

Treatment methods:

Advertising information System shielding. Taobao flourishing advertising has also flooded. Can be controlled in the end. Compared to the convenience that comes with it.

Users exchange Comments IM issues, in fact, im the exchange of information value is higher. If it's just a comment box, the reader usually writes a few words. Simple, straightforward exclamation. Such comments are of little value to other readers. and the readers and creators of IM communication are bound to delve into it. This part of the information is of higher value. So, to provide a function, the creator can put some of the information selected into their own article as a secondary information. This part of the information is full of personality and Gravity point, it is inevitable that many readers willing to read, in fact, is a high-quality commentary. (the addition of this feature will lead to another interesting derivative function, those who do not want to create the user can only on their own light blog posted with interesting Blogger's IM Records.) will also attract a large number of followers, may eventually form a third group, commented on the people)

Example 2:

The reader discovers the blogger is the same city person, then, sends the IM, inquired about to go to the traveling some detailed things, or, the blogger, Weekend has no time to go to the coffee shop to chat, recently I also planned to travel, wanted to ask you to consult under.

The interactive demand of tourism is a kind of strong driving force demand. It's a great experience to travel together or to ask the blogger experience. At the same time, since bloggers are happy to release, they are more than happy to help those who also have interest in tourism. and the reader chat about their own travel in the little bit of small experience, not only aftertaste and satisfaction, at the same time, this part of the IM record, will have an ultra-high reference value, can attract a large number of new users into the DOT network.

Problems that may result:

Chambo The Lord asked too many people, even if the blogger is enthusiastic people, the back will take pains.

Solution:

① recessive limit user to bo main IM threshold, Im button there is obvious, but click, appear, you and Bo master is not ripe, can not give him IM, please visit the blogger blog. When you visit more than 5 times in 5 days, you can chat directly with the blogger (*^__^*)

Blacklist function on ②im.

Example 3: Movie + with the city = See a movie together, this function as long as convenient enough, will let watercress very tangled.

The above part summarizes: Watercress mode is successful. But the watercress also has less flavor. Pay more attention to offline activities, and light line of spiritual exchange. The combination of the two will be the perfect state of SNS.

For example, I am quite busy. There's nothing to do. Look for city food everywhere. But will be happy to long-term attention to a city food blog. Six months later, the blogger's personality characteristics, taste will be very complete in my heart formation, I will trust him. If I think it's a good fit, chat with the blogger. Guests let Bo lead the way to experience food. Bloggers have time to experience and will be happy to be invited to taste the food for free.

This experience is great, especially between the opposite sex.

This perfect realm, watercress can't. Dot can. But there are some hurdles. Go on.

Above SNS breakthrough is a core obstacle, trust problem. But only half of it, that is, readers of the trust problem bloggers. And how do bloggers trust lazy readers who don't want to provide personalized information more?

Approach: Introduction of Intelligent Comment Management module

Click on the module, the blogger can first easily see through the chart, to their own blog the most number of users. Then click on one of the avatars to see how many times the reader has come to his blog, mainly in what time period, reprinted the pieces of his work, all of that reader's comment list down.

The blogger can then set the reader to be able to send IM.

This feature is a real potential network management function for those who are willing to create.

At the same time, there will be a magical effect, ① promote the creative enthusiasm of bloggers, ② the enthusiasm of high-quality evaluation of readers.

A virtuous circle of the perfect community.

The interaction between the second reader and the reader

The 28 rule, which accounts for more than half of users who do not provide content. How to make them feel at a little less effort to be an elite blogger can actually make some friends.

At present, the point for the user does not create, reprint, like the function of building their own knowledge base. Just see a So-and-so also reproduced the article, even if added above the same city label and IM function, social function is also limited. (There may be about 10 or so, as the above figure has reproduced an article or video of the user will chat with each other.) But Tencent's QQ has proven to be socially handicapped with pure strangers chatting.

Starting below, will be said to be happy to original users become high-energy users, pure reading become inert users.

The establishment of trust and social relationships between inert users can be achieved in a magical way. Is that the system intelligently matches.

The principle is that even the inert user, whose information is left behind by any activity at the point, is enough to restore something that can form a degree of trust.

Example：

Join a friend Radar module.

The radar, able to search for a match, at a point, someone with their own in the last six months to listen to the number of the same song, reprinted the number of blog posts or videos. The percentage of the match degree is given.

Ah, this is a subversive function. In fact, the Internet can be introduced in many fields. including cool dogs. QQ Music, Thunder movie. Privacy is not a problem. User search can only get a network name, and a chance to send im. QQ itself also has this function. But the point is not just beyond. is subversion.

With this as the basis, with the city tag, Im function, interest aggregation, Bo +sns will be able to rekindle the super craze with strangers dating.

Interaction between a third high-energy user and a high-energy user

This piece of dot has been done. But feel good enough. It's a great point to build a blog. And the ultimate ideal is that the best of the same kind of blog slowly merged, as if the real life of the enterprise. High-Energy users 0 for the whole, easier to maintain High-quality blog, more easily occupy the broadcast headlines, improve traffic, and inert users do not have to be many of the same quality blog submerged, do not waste time screening too much.

To do this, the user is the laziest principle, the system more intelligent into the principle of slow guidance.

For example, the system after a period of time automatically remind several popular but the same quality blog blogger, whether and each other to build friendship, one is responsible for odd days an even day, so will save time, improve efficiency, but also improve traffic and so on. There will be a lot of bloggers willing to.

And it will create a social feast for elite bloggers. Good people can know good people. Good people have the highest social energy.

Four dot net and Tencent QQ

Tencent can not die, there is no need, hehe. It's enough to beat QQ.

Since do the page IM, and is very useful for the page IM, the next course is to do desktop IM. Point of IM, should not be called DD, ah, or "ding Ding"? Next, is the class school model to overthrow the rule of QQ.

During this period, several key points are involved.

One, the user from the QQ space painless migration. Technical issues. Point of development early, shun its natural, will be free from the blog (Middle end users), QQ space (low-end users) outside the user attracted to come. But this is not a lot of people. Then I must move the QQ space this piece of hard goods. When the point of user development to tens, dot dot net may openly to its advantage than Tencent QQ space for propaganda campaign point. In the words of the QQ space of the background music pay, template pay, load slow bloated really let me deep hates absolutely.

Second, the Internet high-end users are many of Tencent's products have a sense of rejection, too bloated inefficient. Dot im popularity to a certain extent after you can start marketing to win this part of the user.

Third, when the point of SNS success, based on highly trusted users through a point of this platform for economic communication will not be a problem. The social image and social value represented by the dots will promote the formation of economic communication. Independent musicians, for example, initiate small concerts for donations. Users who have long been interested in the indie musician's blog will be willing to pay. Some websites abroad have proved the feasibility. There are many other things. Too far away, there is no need for analysis at the moment.

By then, since there is the economic exchange between users, the point is not far from the profit.

These functions, QQ space can not be replaced. Unmatched.

Five summary

SNS is an inevitable mode of social interaction based on emotional value. Bloggers spend a long time expressing creative personal feelings, memorials, stories, and gathering together some of the followers of a fellow reader, and then, of course, the interaction between the two. Previous interactions have not been good enough. BBS not, is the structure of the problem. Weibo is not a problem, it is difficult to establish trust degree. Blogging is not a problem that is too heavy to be popular. Watercress is not good, is too direct cut into real life problems.

Everything, light bo, is exactly right.

Finally, I suggest you have the time to also refer to the next I another article "domestic SNS development Direction thinking", the main discussion of another based on economic value of a new SNS model, different network recruitment category. Focus on the popular economic value.