Do some thinking, I hope this unintentional yy can give you some inspiration

There are friends in Lijiang Inn to find me, consulting micro-credit marketing related matters, I did some thinking, I hope this inadvertently yy can give you some inspiration.

I went to Lijiang 2 years ago, in my impression, these small inn about 3 features:

1, from the time the innkeeper learned that their customers mainly from an online booking site, local people have done similar sites, but did not develop. I speculate that the main reason is to go to Lijiang are outsiders, they only know a few large sites, even if Lijiang has a good local site, it is difficult for outsiders to know.

2, the light season is obvious, weekday guests scarce, more room vacancies; a lot of people in the holidays, if not advance booking, it is certainly not to find the room, when you walk in the town, almost every door hangs a brand: The room is full

3, the Old Town Inn, mostly family hotels, the boss of a perennial living there, the number of rooms will not be too many, my friend is only 10 rooms.

Thinking: micro-credit is suitable for the maintenance of old customers, the development of new customers is not so easy, the cost is very high. Such a small hotel, dedicated to do a micro-letter public number, and even want to achieve through the micro-Web site to make membership card, booking, payment, coupons, do activities and so on, it is a little large. If it's a chain store with hundreds of rooms in the Lijiang, you can really consider doing so.

Is that such a small inn really and micro-credit marketing no? In fact, otherwise, I thought of a flash of light: Can not do the public number, the personal number Ah! Personal number has a natural SNS attribute, it is important that the personal number relative to others is a real person, you can turn strangers to acquaintances, not only can chat alone, but also can pull groups, see friends Circle, you can do relative depth of understanding. and the personal number of users without a sense of the machine, there is no public number of restrictions, friends Circle want to send a few several, do not need to log a dedicated PC platform maintenance, anytime and anywhere to show users your own life, record the beauty of Lijiang, implanted Inn, will be marketed in the invisible.

Specific Operating Procedures

1, the micro-letter name plus "Lijiang" word, convenient for others to find, such as: contract @ Lijiang

2, Friends Circle background in your own inn in your own photo, be sure to leave your smiling face and Inn name, others open your personal homepage, you can see your bright smile and quaint inn, strange feeling has been unloaded to half

3, on the third party platform (you can use the public platform of article editing function), the content that will be able to help the customer, including the basic information of the inn, can provide those services (introduction chartered, tour group, etc.), near delicious, fun and so on, edited into a more or more articles, when the guest check-in request add personal micro-letter, Push the content to them. Note！ Service from here already started! I believe that as long as you communicate in a proper way, and they have problems can be a micro-letter to ask you, should not refuse to add a micro-letter it.

4, the circle of friends less hair or do not send Inn promotional information ads, 1 is because everyone knows what you are doing, 2 is not because your room price is the original 70 percent and special leave to go once.

5, can be a little in the circle of friends to send some literary text, photos, let others feel you are a real person, has the taste, has the tune sex person, becomes lets the person like the Association person, lets the person aspire to become that person, but is not a copper smelly, the commercial purpose strong Inn boss.

6, the harassment of the user's things do not do, or may be deleted at any time, such as a daily circle of friends brush screen, nothing on the mass message.

7, ask will answer, let oneself become a Lijiang tong, when you are not only a tavern boss, or someone else in the heart of an expert, the natural straight up trust.

8, friends recommended to the new guests, not necessarily to give them how cheap, remember to send a fruit plate what small gift, the cost is not high and very intimate.

As your brand grows, these return guests, will and friends around you, go to the website to write travel notes mentioned you, or even directly recommend your micro-signal, such as these newcomers to Lijiang before, will be the initiative to find you to book a room, but also to consult you some things to note. At this time, you have become a friend of their friends (that is, their friends), you in Lijiang is the only people they can trust.

At this time, the micro-letter, completed a new user acquisition, maintenance of old users to old users with new users of the complete closed loop. Need to do this thing needs 3 conditions, the intention and the user to make friends rather than always think of marketing, beyond the user expectations of service and adhere to the spirit of disdain.

If you can let other people in the play with friends, said: "You want to go to Lijiang?" I have a friend to open the inn there, you add his micro-letter, mention my name can book a room! Not only has the internal price, but also a small gift (fruit plate) sent! "Then you wait to open the branch!"

Finally, the micro-letter is a natural communication, service tools, forget marketing it, adhere to do good service is kingly.