Do traditional small and medium-sized travel agencies want to "net"?

Since entering the 2013, the online tourism market has been the smoke, the original tourism giants have to protect the status of the industry, but also the new tourism companies to join the melee in order to get a cup of soup. Online travel booking industry boss Ctrip is now even offering a "price war" of the killer, this shows that online tourism market competition in the tragic degree. On the rise of the online tourism market, how will the future tourism market pattern change?

2013, perhaps the history of tourism e-commerce an important node, some hand-held heavily and have some it technical support of travel agencies to take the lead in the tourism e-commerce will bring opportunities.

Under such background, the domestic medium and small traditional travel agency may carry on the traveling e-commerce to be slow some. On the one hand the reason may be due to the long tillage traditional tourism market, not timely smell industry changes. On the other hand, it may be their own strength and technical capacity is not enough, do not know how to develop their own tourism e-commerce. When the online tourism market to Chichori speed into the era of e-commerce, so that many traditional travel agencies feel great pressure at the same time, more sense to make up for their own development of the short plate urgent.

Do traditional small and medium-sized travel agencies want to "net"?

Now the situation of small and medium-sized travel agencies is a tiger before the wolf, before a large travel agencies first layout, after the Internet enterprises thousands of miles to ride. In this situation, the traditional small and medium-sized travel agencies should not net it?  Yes, and it's necessary. As I have just mentioned, nowadays, the development of online tourism market is steam by thousands of troops. However, the tourism e-commerce industry is a big industry, no one company will be the industry to complete all the things, even ctrip this online travel booking giant. I think the future of online tourism market for small and medium-sized companies is still a lot of opportunities, the online tourism market is not an army over the bridge, have to do online booking will certainly have to do business services, the future of online tourism market must be diversified, can be a blossoming trend.

Tourism industry is light assets, heavy service industry, do not need logistics system support, focus on channel building and customer support. I think the tourism industry is very suitable for the development of E-commerce, tourism industry is bound to be in E-commerce business era to form a new development situation. The future tourism market is bound to be 10 times times or even a hundredfold growth rate, who can now start online tourism market layout, who can be in the future tourism E-commerce industry mature smile proud of the forest.

How should the traditional small and medium travel agency "NET"?

The above analysis of traditional small and medium-sized travel agencies must start to layout tourism e-commerce, that small and medium-sized travel agencies how to "net"? The author thinks that the traditional small and medium-sized travel agencies must combine their own actual situation to develop tourism electronic commerce. First of all, travel agency operators to analyze their actual strength, want to clear through the tourism e-commerce to achieve what kind of effect? Just want to have a tourism e-commerce business, or through tourism e-commerce in the future industry pattern to let go. Small and medium sized travel agencies only want to clear these problems, can make the corresponding development plan of tourism electric business. I think that small and medium-sized travel agencies to develop tourism e-commerce, regardless of what kind of development strategy, should try to avoid those existing industry giants, should start from smaller, to seek differential development. Can not all travel agencies to want to do a platform, do all-inclusive tourism mall, this is not feasible, small travel agencies have big dreams, but also have small as. The future domestic online tourism market may only need a few platform-level travel power provider, if everyone wants to do platform, then casualties will be very heavy. Of course, the traditional small and medium-sized travel agencies also have the strength of medium-sized travel agencies, these medium-sized travel agencies also think two times, through the first layout of tourism e-commerce in the future online tourism market occupy a certain share. Such medium-sized travel agencies can consider the construction of their own-brand tourism mall, the use of existing resources to do a good brand continuity. Travel agency of the travel agent construction can find a professional Third-party travel service provider cooperation, combined with the advantages of online online tourism e-commerce. Small travel agencies can also be developed through the tourism E-commerce to expand the existing business, but small travel agencies in the tourism e-commerce construction should be cautious, to fully consider their own strength and market development, a little careless may be the development of the electricity business also dragged down the traditional business.

To do tourism e-commerce, first of all to have a website, which can be outsourced to a third-party company to complete. After the website construction completes, the travel agency must consider for the website to lead the flow, one does not have the traffic the website is worthless. Internet enterprises are the most expensive is the flow costs, of course, travel agencies can also start low-cost, to make full use of existing stores, tour guides, and the cooperation of the scenic spot for their introduction of traffic, and this word-of-mouth spread of the flow rate of conversion is higher.

In terms of tourism products, small and medium-sized travel agencies can use the existing online tourism distribution platform, small and medium-sized travel agencies to develop tourism in the early stage is not much bargaining power, through the online tourism distribution platform to build product channels. Small and medium-sized travel agencies to develop tourism power sales may be significantly increased later, this time and online tourism distribution platform to discuss more in-depth cooperation, but also direct and scenic spots to talk about product prices.

The Tourism electronic commerce industry develops rapidly, the online tourism market competition intensifies, the future tourism market center of gravity will shift to the Internet and the mobile interconnection network. Small and medium-sized travel agencies should be layout of tourism e-commerce, just according to their own strength, the actual operating methods may be different, any one of the traditional travel agencies may be in the future of tourism E-commerce market, I believe that the future of tourism e-commerce market is bright.